DENTAL MARKETING
MEDIA/ARTICLES
 
Social Media - Why all the hype?
TPD Winter 2011
By Howie Horrocks and Mark Dilatush


Surefire Ways to Get In Your Own Way
(Rev. 2)
TPD Spring 2010
By Howie Horrocks and Mark Dilatush

Mobile Websites
TPD Summer 2010
By Howie Horrocks and Mark Dilatush

Sure Fire Ways To Get Your Own Way
TPDS Spring 2010
By William Howard Horrocks and Mark Dilatush
 
Promoting Your Dental Practice When The Economy Slows
The Profitable Dentist
By Howie Horrocks and Mark Dilatush
Offer - Schmoffer!
TPD Fall 2010
By Howie Horrocks and Mark Dilatush
Quality New Patients
Hello! Is Anyone Out There?
Contemporary Esthetics and Restorative Practice
By William Howard Horrocks and Mark Dilatush
Feeling Uncertain?
TPD August
By Howie Horrocks and Mark Dilatush
Ask Them What They Want
Tell Them They Can Get It from You

DentalTown Magazine
By William Howard Horrocks
Quality New Patients – Hello! Is Anyone Out There?
CERP 08
By William Howard Horrocks and Mark Dilatush
Effectively Marketing/Promoting a Dental Practice
- from a CPA's point of view

By Mark Dilatush

DentalTown February 2010
Promoting my practice – What do I do now?
by Howie Horrocks and Mark Dilatush
Customer Lifetime Value Analysis for Dental Patients
By Allen Etherton, Eddie Facey, Ron Many and Michelle Weetman
10 Proven, Powerful & Simple Steps to Attract More Fee-For-Service Patients
Dental Products Report
By William M. Dorfman, DDS, and William Horrocks
Destroy those common marketing myths
Marketing your practice should come first and forget about reduced-rate coupon advertising!
By Rodger 'Rod' Kurthy, DMD & Howie Horrocks
How I Made Every Mistake In the Book and How You Can Avoid Doing the Same
The Richards Report
By William Howard Horrocks
Buddy, Can You Spare a Patient?
By Thomas Giacobbi, DDS
A Display Advertisement Critique!
 "The Advertising Dentist"
By Chris Kammer, DDS
How to Write a Really Boring Yellow Pages Ad that Nobody Will Notice and Will Get No Results Whatsoever
Dental Economics
By William Howard Horrocks
Your Patient's Stories Can Get You More Patients!
DentalTown Magazine
By William Howard Horrocks
Madow vs. Horrocks
Which new patient marketing works better
- 'smart bomb'or 'carpet bomb'
The Art of Treatment for the 21st Century
By Dr. Julian Holmes
Dental Advertising Agency Names Advisory Board and President
Dental Town & Dentistry Today

Creating THE NEW DENTISTRY
DentalTown Magazine
By William Howard Horrocks
10 Ways to Attract More Fee-for-Service Patients
The Independent Dentist
By William Howard Horrocks
'Unlimited New Patients', and 'More Unlimited New Patients'
By Dr. Julian Holmes, BA SocSci, BDS

Trade Secrets of Corporate Marketing Gurus
The Richard's Report
By William Howard Horrocks
Common Marketing Problems
DentalTown Magazine
By William Howard Horrocks
How to Create a Yellow Pages Ad That Will Actually Cause People to Call!
DentalTown Magazine
By William Howard Horrocks
Marketing Technology
Dental Town Magazine
By William Howard Horrocks
Why People Buy: And Why "Old" Patients are Better Than New Ones
DentalTown Magazine
By William Howard Horrocks
Using the Media to Your Advantage
DentalTown Magazine
By William Howard Horrocks
Want New Patients?
DentalTown Magazine
By William Howard Horrocks
New Patient Marketing: More on The Media
DentalTown Magazine
By William Howard Horrocks

Book Review: Unlimited New Patients
The Farran Report
 

  

Marketing Advertising Dentists