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What does it cost to have NPI develop a marketing
plan? |
Zero, zilch, nada. There is no
obligation on your part. You will not be hounded by sales
calls. Gathering critical data, studying it, and using our
18-year history/experience to build customized marketing
plans is the only responsible way to offer specific
recommendations. If we charged a fee for this, it would be
worth it. But most would go get free bad advice from someone
else. Consider this your first experience at the level of
service our company has to offer. |
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How long does it take to complete a client survey? |
It should take you about 15 minutes to
complete. If you don't immediately know the answers to a
couple questions, either take your best shot – or leave it
blank. If we need the information after the marketing plan
is built, we will specifically ask. |
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Why do I need to complete a client survey? |
Think of the client survey just like a
dental exam. It’s a diagnostic tool we use to determine the
appropriate marketing mix for your practice. You wouldn't
think of giving specific treatment recommendations to a
patient without seeing an X-ray first, right? Well, without
the answers to the questions on the client survey, we can
only offer you very general recommendations and advice. With
the answers, we can build a more refined, specific, and
effective marketing plan for your practice. |
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What happens after I complete a client survey? |
Once you've finished the survey will go
to our corporate headquarters. Then our administrative team
will order a full demographic report for the area
surrounding your practice address. Once your client survey
and the demographic report are received we will study both
and build your marketing plan. When your marketing plan is
complete we will email it to you (to the email address you
give us on the first page of the client survey). We will
also mail the marketing plan to you via US postal service.
The hard copy plan will arrive about 4 to 5 days after the
email version. |
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What does the marketing plan include? |
We will establish your new patient
goals, a reasonable marketing budget, your marketable
attributes, and some recommendations on making your practice
more marketable. Your marketing plan will include a specific
list of projects to get you toward your new patient goal. In
addition, your marketing plan will include specific
deployment recommendations and strategies. The plan includes
a radius analysis around your practice, looking for
high-quality new patient targets and a determination of the
competitive nature of your market area. |
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What do I do after I get my marketing plan? |
Read your marketing plan, formulate a
list of questions, and call us to discuss it. We will tell
you why the strategy is what it is. We will share the
strategy behind the deployment schedule of your marketing
plan and tell you what the expected ROI will be. |
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What if I want to do less, or more than you
recommend? |
Just tell us during our conversation.
Dentists come in all shapes and sizes. Some situations
require a conservative marketing plan while others require
an aggressive mix and deployment schedule. We will tailor
your plan to fit your situation. |
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