Dental Marketing Services
Marketing Company for Dentists

NEWS at New Patients, Inc.

January 2012
Dentaltown Magazine cover feature
Click here to view the DentalTown Magazine

December 2011
Our Dental Marketing Summit is now available online on DentalTown, in their online CE section.
Click here for more information about our Marketing Summit

What is a marketing plan?
A marketing plan consists of market data, a marketing budget, budget allocation, priority promotion mediums, deployment strategies for each medium, line item costs, and a time line of when to implement each component within the plan.

Learn more about our dental marketing plans.

Dental Website Design
New Patients, Inc. has a world-class internet division. Here, we share our thoughts as you consider which company you will choose to build and manage your future internet marketing strategy. Feel free to check out the SEO, Social Media, Mobile Website & Web Video links as well. They are all related to internet marketing.

Having a great website is only the beginning of your journey toward effectively promoting your practice on the internet. Like many journeys in life, the first steps are usually very important. The quality of your website is no exception.

Learn more about our dental website design services.

Mobile Websites for Dentists
New Patients, Inc. has a world-class internet division. Here, we share our thoughts as you consider which company you will choose to build and manage your future internet marketing strategy. Feel free to check out the Website, SEO, Social Media, & Web Video links as well. They are all related to internet marketing.

Mobile search is growing FAST!
68% of the entire world population has a mobile account.
More humans own mobile accounts than wired accounts.
Mobile searches through the internet are growing at 700% per year!

Learn more about our mobile websites services for dentists.

SEO (Search Engine Optimization) for Dentists
Having a great dental website is only the beginning of your journey toward effectively promoting your practice on the internet. Once you have a great website, you will want to promote your site through the various primary external promotion media (external mail, print media, mass media). Additional website visitor traffic can be gained by having your website link listed when local consumers are looking for a dentist through their internet browser (search engine). That’s what SEO is: the work necessary to have your website link ranked high enough to be visible on the first page of a consumer internet search.

Learn more about our SEO marketing services for dental offices.

Social Media Marketing for Dentists
Social media and the exploitation of this rather new marketing medium is a “hot topic” in dentistry these days. So much so, there are new service providers popping up all over the place. There are even whole seminar events being promoted, just on the topic of social media marketing.

Social Media: It’s just not that complicated Social media (and the exploitation of it for the purposes of promoting a dental practice) is a viable new marketing vehicle. But please, don’t let it all confuse you. Let’s explore the most common possibilities.

Learn more about our Social Media marketing for dentists.

Web Video Marketing for Dentists - First Impression Videos
The benefits of having a properly done video series on your website are statistically clear, justified, and easily duplicated. The benefits are: increased website visitor conversion to new patient phone calls, and increased strength elements on your site that help gain search engine ranking position.

Website Video from the website visitor’s perspective You are looking for a dentist near your home. You Google [dentist town name]. There are five or six obvious dental office links for you to look at. You look at each one. Hmmm. Which one should you choose? STOP!

Learn more about our web video marketing for dentists.

Direct Mail for Dental Offices
New Patients, Inc. promotes dental practices in all viable mediums that have proven successful over time. We have years of experience, testing, and statistical data for every medium. We use this evolution of truth to guide our client strategies, designs, and deployment.

Why do I keep hearing good things about NPI’s direct mail? There are about one thousand ways to implement direct mail improperly, and precious few ways to implement direct mail so that you consistently generate positive return for your clients. If we were to give you a list of the ways to do it wrong, the list would likely take up all of the room on the server that is hosting this website. Remember, we’ve been assembling a library of things that work and things that don’t work since 1989.

Learn more about our direct mail services for dental offices.

Print Media Dental Marketing
Is the print media a potential viable use for a portion of my marketing budget?
Yes. No. Maybe!
Sorry about giving you a wish-washy answer, but they are true answers. The direct answer to the question is: there is a 62% chance that there is a print media outlet in your market that can be exploited properly to generate a solid return on investment. When you can generate solid results greater than 50% of the time, you have a very viable promotion medium. Most dental practices should consistently allocate a portion of their overall marketing budget to the print media.

Learn more about print media marketing for dentists.

Dental Marketing Books
UNLIMITED NEW PATIENTS V3 - now available!
Unlimited New Patients, Volume Three contains over 200 pages of dental marketing knowledge that you can’t find anywhere else. It is the distilled essence of nearly everything we’ve learned since 1989 about how to attract high quality new patients into our client’s dental practices. Learn more about our marketing books for dentists.

Marketing Summit For Dentists
Howie Horrocks and Mark Dilatush have produced a 7 hour (seven, one hour segments) continuing education series called the Dental Marketing Summit Series. The online series is available now on DentalTown, in their online CE section. You can go directly to the courses by clicking this link. The series is produced in full video as opposed to the PowerPoint/audio option. If you are not currently a member of DentalTown, you will need to register first. Registration to DentalTown is free.

Learn more about our dental marketing summits for dentists.

Why Choose NPI?
Unprecedented Consumer Research & Testing
Figuring out what works and what doesn’t work is an extremely expensive and exhausting process. If every dentist in the country were to duplicate the testing and tracking we have done – you’d all be broke! NPI has been testing (using our own money – not client money) every conceivable variable in every promotion medium in the US and Canadian dental markets, since 1989. We also commission (pay for) completely independent, professional, large-scale consumer research on a regular basis.

Learn more about New Patients, Inc.