Dear Doctor, The quote from Sun Tzu above reminded me that this is how many dentists approach their practice marketing.
We often see this vicious cycle: you try “this,” and when “this” doesn’t work you try “that,” and when “that” doesn’t work you try
something else. It goes on for years, and you end up deciding you just can’t make marketing work for you.
You go to war - but you don’t first think of winning the war.
You have no plan that is based on a statistical history of success.
You don’t know what to do, when to do it or how to do it. Thus you fail.
This is why New Patients, Inc. has teamed up with the Productive Dentist Academy
to bring you The Marketing Summits. We hope you can attend - Howie Horrocks, CEO, New Patients, Inc.