“The material covered was very concise, clear and very interesting.”

“Learning to think like a dental consumer instead of a dentist was very eye opening. Also finding out what type of patients to target and what works and
what doesn’t was extremely helpful.”

“This seminar was very informative. I was actually quite surprised – it was NOT a sales pitch like many seminars are.”

“I feel like a kid in a candy store! I can finally lay the groundwork to establish trust and respect with potential patients. I also found out exactly how
to reduce marketing risk.”

“I was ignorant about marketing as most dentists are. The seminar was very good at opening my eyes.”

“I never felt like you were selling anything. I wish more seminars were like this one.”

“I really liked the informal setting so we could all share ideas.”

“I would definitely recommend the Marketing Summit. The information on websites and direct mail content was very very helpful.”

“I now have the correct expectations for my marketing which makes it very predictable.”

“The information on designing a marketing campaign and how to design an accurate and realistic marketing budget was great.”

“You or your staff never tried to sell us anything. That’s refreshing. You exceeded my expectations.”

“Having Howard Farran as a guest speaker was a real treat!”

“I don’t think there’s anyone who knows more about this subject than you guys.”

“Thank you for such a productive dental marketing seminar! I have attended marketing seminars around the country the last 20 years and this was the best. You provided specific action items that we could implement without purchasing other services. So far we have placed two ads, gotten articles published and have an office brochure ready to go to print. All your responses are based on tested data which takes the guess work out of marketing.” —Tina Calderone

“In '08 I spent 100K on what I thought was ‘pretty cool’ marketing plan. When I counted, I got 1:1 ROI. Could have just played more golf. Then I found out about the Marketing Summit. Filled out the pre-conference info and attended. Over those 3 days I learned more about marketing than I have learned by working with many different marketing companies. I was privy to 25 yrs of marketing research. Impressive! In July I collected 41K. As we developed our marketing plan, I made sure my systems would be ready to receive (all coached by NPI and Productive Dentist Academy). In December we grossed 120K and in January we grossed 149K. Now I CAN play more golf. Now that's ROI. I would urge you to make this Summit. This DOES have the punch that really could CHANGE your dental CAREER! It changed mine.” — Herb Salisbury, D.M.D.

“This really was a fun meeting with lots of info. It was a great meeting. Lots of good info. For me there were many ‘duh’ moments that made it totally
worth the trip. My head was spinning by the end. If one of these meetings is near you and you want an update on marketing and productivity, then this is a great place to light your fire.”— Craig O’Donoghue, DDS

“Had a great weekend with Mark and Howie. It was nice to know that I am doing SOME things right, yet had a ton of info to learn. If anyone is thinking
they would like to learn more about marketing, THIS is a good thing to attend.” — Lance Timmerman, DDS

"Thank you for a great time at the Marketing Summit! We were both impressed by your expertise and research on the changes and challenges in marketing strategy, technology, and communication. We appreciate your attention to every detail, your willingness to freely share your knowledge, and the opportunity to discuss the needs of our own practice. We are pleased that we selected the top ad agency in the field and are glad that we teamed up with only the best!"— Dr. Mary Anne Baysac and Dr. Ronald Yee

"Just spent two days with Mark & Howie at their marketing summit. It was like getting an MBA in dental marketing. These guys are definitely the masters of external marketing and promotion. They discussed budgeting, what works, what doesn't and why, which media to go into and which to avoid, and how to get the most bang for your marketing buck. No hidden agenda or sales pitch--- in fact they barely even mentioned that they have an advertising company. I left with a detailed marketing plan and learned a ton. Also got to spend some time with fellow ACErs Mike Barr & Tom Hale.

Highly recommend you go to one of their summits before you spend another dime on marketing your practice."— Jay A. Nelson, DMD, FAGD

Marketing Summit by New Patients Inc.

by The Dental Warrior
Last weekend I attended the 2-day Marketing Summit put on by New Patients, Inc. (NPI) in Orlando, Florida.

I’ve known the folks at NPI for many years. Howie Horrocks started NPI as a marketing service specifically for dentists. Joined by Eddie Facey and Mark Dilatush, Howie has put together a brilliant team of marketing minds. What I like most about them is the absence of “fluff.” The guys at NPI lay it on the line and eliminate the BS. They won’t make grandiose claims or promises. And, the other thing I like about NPI is that they are SCIENTIFIC about their methods. Everything they do is TESTED. And, they’ve been testing and logging data (on what works and what doesn’t) for many years.

Since I’ve known Howie and the NPI team for so many years, this weekend wasn’t the first time I’ve heard them give a presentation. I’ve lost count! But, every time I go, I learn something new. NPI keeps up with the latest in marketing, and that especially applies to internet marketing these days.

Marketing is one of my favorite topics. I’ve read countless books on the subject. I’ve even written a book on website marketing for dentists. That said…. Howie, Mark, and Eddie at NPI are my “go to” source for marketing.

Nevertheless, NPI doesn’t recommend you put all your eggs in one basket. Diversification is as important with marketing as it is with investing. So, over the 2 days of the Marketing Summit, we covered everything from direct mail design and distribution… to copywriting… to search engine optimization… to search engine marketing (different from SEO)… to setting and allocating your marketing budget. It was an information-packed presentation. There was plenty of supporting literature, including their brand new 3rd edition of “Unlimited New Patients.” The price of the 2-day Marketing Summit is truly a bargain.

Of course, many of you are understandably thinking that the seminar is a long sales pitch for NPI. I promise you it is not. There is no sales desk in the back. There are no other sponsors or exhibitors, either. There’s not one mention of signing up for their marketing services. The seminar is all about giving you information you can use yourself or when you work with ANY marketing firm. Just pure information. Oh... I'm not getting anything for writing this review, either! I have no financial interest in NPI or their Marketing Summit.

Now here’s a real valuable bonus you get when attending the Marketing Summit. Prior to attending, NPI will ask you to submit a variety of data from your practice. They will take this data and create a very THOROUGH and customized marketing report and plan for you. Again… this is NOT a sales pitch. You can do with it whatever you want. And, I assure you that you will find a treasure trove of information you can use yourself or with any marketing campaign you undertake with any company. This customized marketing report is worth the price of admission all by itself! No kidding! My own report blew me away. I got a ton of really good information that will guide me in my future marketing efforts.

The 2-day Marketing Summit is a traveling show hitting cities all over the country. Whether you’re a self-described marketing wiz, completely clueless, or have simply not had the success you’d like… Without a doubt, you’ll find the Marketing Summit an eye-opening two days.

To win the dental marketing battle, a Dental Warrior needs GOOD INTELLIGENCE. Between the 2 days of solid and current information and your personalized marketing report, you will have that intelligence.

Check it out at: www.newpatientsinc.com/marketing_summit/index.html

— Tell them the Dental Warrior sent you!

“We finally found a marketing company for dentists who know their stuff! An eye opening experience!”
“We found out why our current marketing isn’t working and solutions were clearly defined.”
“The workbook was very enlightening. I also liked it that we had access to Howie and Mark at lunch and breaks.”
“I loved the info on Social Media Marketing.”
“I now understand internet marketing.”
“Everything was just great. You didn’t even try to sell us anything. I also loved the web video information.”
“I learned SO much. Can’t wait to get back to the office and get started. The whole staff should come to the Marketing Summit so everyone can be on the same page.”
“Excellent speakers!”
“Every dentist who markets MUST have this information. Very valuable info on what to do and also what NOT to do. I only wish I’d listened to Howie and Mark sooner.”
“The information on the internet and mobile sites was great.”
“I really got a lot out of the sections on ad designs, internet marketing and proper budget allocating.”
 
— The above quotes are from our participants at the Orlando FL Marketing Summit