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DENTAL MARKETING
TELEVISION

New Patients, Inc. promotes dental practices in all viable media that have proven successful over time. We have years of experience, testing, and statistical data for every medium. We use this evolution of truth to guide our client strategies, designs, and deployment.

Is television a potential viable use for a portion of my marketing budget?
Yes. No. Maybe!
It might be. Generally, there are two scenarios where a dentist would want to use television to promote their dental practice. The first is to gain significant, short term familiarity. The second scenario is to continue to expand their existing promotion reach beyond their existing internal, direct response (mail), and print media exposure.

Is television affordable?
It can be. In general, the closer you are to a major metropolitan area, the harder it is going to be to fit an effective television budget into a responsible marketing budget. A thorough media and market analysis will tell you if television is viable in your area. We can certainly help you with that.

If I am going to advertise on television, what should I promote?
In short, everything! All of your primary marketable attributes should be promoted. This requires multiple scripts and rotating those scripts throughout your purchased air time.

What should I expect if I promote my practice over the television?
If you do everything right (assuming television is viable in your market), you should expect a slow but steady build of new patient momentum over time. You can accelerate that process by front loading your exposures at the beginning of your campaign (this generates familiarity), but in general, a slow, steady, build toward consistent results. 

How can I learn more?
Feel free to give us a call at 866.336.8237
Have NPI build a free marketing plan for your practice – click here to take client survey
Order our latest book – Unlimited New Patients – Volume 3
Attend a Marketing Summit
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