Unlimited New Patients Volumes 1, 2 and 3
Book Owner TESTIMONIALS
“Dear NPI,
I just finished reading your new book cover to cover for the second time this week and it was GREAT! It explained everything we’ve done right and wrong in such clear and simple language. It should be required reading for anyone signing on as clients. It would save you guys from tons of hand-holding and questions, and give us dentists some peace of mind as we are cutting checks and stressing out. The formula just makes sense once you read the why and how. Everything you suggest just works!

As you know we opened a scratch practice in an area with a doctor/patient ratio of 1:600 (which is terrible). I completely understood why Mark was concerned during our first conversations. But, it was too late, the lease was already signed.

After Mark helped me realize the “Everest” we had to climb, we started preparing. Our first move was to listen to whatever you guys recommended. I always tell people that we picked and paid our marketing company before we even had the blue prints or contractor picked out! Best move we ever made, I don’t think we would have made it without your excellent advice and services.

On your recommendation we signed up for: image package, external mailer, referral brochure, website, and newspaper insert. I can’t thank Shirell enough or give her enough complements on the terrific job she did with our whole package!!!! If you guys don’t already know this, she is truly a saint! Remember, we were now scared to death and every decision felt life or death. Shirell was so patient and would keep working until we had exhausted all ideas. The end result turned out great!

Once the office was finally completed, equipped and decorated we started the direct mail campaign. The phone rang and we got a few patients at first, mostly tire kickers, deal wanters, and a few sneaky crooks. The first 3 months were a financial bloodbath, we lost over 100K before the end of 2008. Even though we were getting hammered, we stuck to our guns and your recommendations and kept on with the marketing campaign. 2009 saw a turnaround and we stopped losing money and actually broke even for the year! 2010 started off incredible, but completely died mid-summer. I mean back to 2008 numbers!

What happened? Well, we started breaking your rules one by one. We stopped mailing, stopped funding the marketing budget and thought that the gravy train would continue. Lesson LEARNED! Even though we were doing a lot of our own marketing, it just wasn’t effective. We were busting our butts and spending tons of money trying all kinds of things ourselves. Movie premiere parties, pizza boxes, school fairs, carnivals, group presentations, silent auctions, raffles, church events, even walking around neighborhoods handing out brochures - but none of this produced the results of the NPI marketing campaign!

I SURRENDER, enough of those crazy ideas and time wasted. We decided to listen and go back to following YOUR ideas from then on!

So 2011, we restarted the direct mail campaign, and WOW things have been better than ever! We have broken production and new patient records. Over 100 new patients last month alone. We have increased hygiene capacity 100% this year and plan on doing more soon. Would like to add another dentist to extend office hours and be open 6 days a week.

THANK YOU FOR ALL YOU HAVE DONE TO MAKE OUR DREAM
A REALITY!!!!!”
- DG, DDS


Dear Howie and Mark,
I've just finished your new book and compliment you on your approach which is so ethical and reflects so positively on our profession. As well as the high moral ground you produce the data to show how this type of advertising can be commercially successful. I look forward to working with you and testing this in my... own practice. Thanks again,
-Darryl Marsh

Dear Howie & Mark,
I just wanted to say thank you! I bought your books years ago and (ashamedly!) have only just gotten round to reading them. Had I done this before I would have saved a lot of money and had more patients by now!

I have a new concept up my sleeve (basically a clinic dedicated 100% to migraines, headaches and jaw joint problems) and your books have given me a LOT to work with.

I'm confident that with the nectar contained within your books and my solid positioning statement and consistant marketing I'll be successful. The clinic is not up and running yet but I'm writing a lot of stuff and I'm excited about the possibilities

I thought you may want to know that your expertise is helping those who need it on the other side of the Atlantic

Kindest regards
-Pav

“Ted Turner states that the secret to his success is: ‘Early to bed, early to rise, work like hell and advertise.' In short go out and get new patients. Get a book called ‘Unlimited New Patients' by Howie Horrocks."
-Bill Dorfman, DDS

“I've read your books about 5 times and actually put into practice many of the projects that you write about. The results have been fantastic! Your referral idea alone has made me 500 percent return on investment. I made my business cards the way you said and I send them out in every piece of mail. I've attracted lots of patients that way and it was practically free. I have a direct mail piece I put together based on your ideas and that gives me a great response too. I also put into practice your ideas about turning my suppliers and others I do business with into patients. This has worked out very well. I also changed my sign the way you said to and now I get patients from that where I got none before.

For many years I made outside investments in the stock market and real estate. While those have generally done well I never really considered investing much into becoming a good marketing person for my own practice. I overlooked the best investment I had – my own practice! Your books got me focused on building my practice through cost effective marketing and it worked. I'm actually confident now that I'll be able to retire even ahead of schedule. Oh and another side benefit is that practicing dentistry is now enjoyable, where it wasn't before. Thanks so much!”
-Eric Garcia, DDS

"I've never had an $80,000 month before - and in November no less! This happened because I sent my patients ONE letter I got out of your book."
-NC, DMD

"I've used just 2 of the projects in your book and they've already turned my practice around. I can't wait to see what happens when I try the rest."
-DS, DDS

"I've never seen so many great ideas on getting more patients. The project about turning your slow times into busy times is worth way more than the price of the whole book."
-JC, DDS

"I've told hundreds of dentists about your books. They love them."
-William Dorfman, DDS

"This is the best book on dental marketing I've ever read - by far."
-Patrick Wahl, DMD, MBA, Office Magic Productions


"Greetings Howie,
Howie you made your own luck!! I was just simply honored to have someone like you to refer dentists to. You are a class act, and everyone I have ever spoken to says the same thing!"
-Howard Farran, DDS, MBA

"Howie Horrocks is without doubt one of dentistry's top marketing experts. His book Unlimited New Patients demonstrates a myriad of tasteful ways to generate more new patients than you ever thought possible. Put Howie's ideas into action.. and add a few new phone lines!"
-Richard Madow, DDS, Author, The Richards Report

"Howie's latest edition of Unlimited New Patients is chock full of delightful tidbits to zoom up your practice. I recommend it highly. No matter where your production is, every dentist can pick up some great ideas to further their own daily productivity. What’s nice is that Howie makes the art more of a science, and that’s great for our analytical minds."
-Ed Reifman, DDS - Encinosmiledr.com

“Your new book was great! Every office should read this.”
-Dr. Wayne Myles

“I know that many of you saw Mike Barr's review of mark and Howie's Book, Unlimited New Patients 3 but I just finished it and I have to say that it was amazingly good. They have some great ideas and write it so that even we can understand the basics of how to do the marketing. I would highly encourage everyone in the group to invest in the book and read it through. There really is some fabulous information in it. Thanks Mark and Howie."
-Kenneth Siegel, D.M.D.

I consider myself a progressive, knowledgeable dentist when it comes to dental marketing. Unlimited New Patients Volume 3 is the book that we dentists have been searching for. In clear terms it outlines the pitfalls, risks, and rewards of each type of marketing out there. It helps make the decision process easier and most importantly it WILL help you avoid COSTLY mistakes when promoting your dental practice. It should be on the desk of every dentist (except those in Raleigh, NC).”
-Tarun Agarwal, DDS

Let’s face a simple fact: Dentists are largely clueless about marketing! My friends at New Patients Inc recently published “Unlimited New Patients – Volume 3.” I bought the first two editions many years ago. At the time, they were tremendously valuable. The new 3rd edition is in a class all by itself. If you’re looking for the key to the marketing kingdom, this is it. If you think you know what REALLY motivates dental consumers, prepare to have your belief system shaken up. If there ever was a comprehensive MUST READ tome on marketing a dental practice, this is it. Regardless of what stage your practice is in, you should get this book. In fact, I think they should hand these out to graduating dental students, too!

The authors (and principles at New Patients, Inc.) Howie Horrocks, Eddie Facey, and Mark Dilatush, have created an indispensable reference that covers every aspect of marketing a dental practice. In it, they dispel many commonly held marketing myths. And, they provide a step-by-step strategy for choosing marketing mediums and setting a proper marketing budget. This is important!

Most of us have a tendency to dabble willy-nilly in latest fad or based on which salesman happened to find us first. With “Unlimited New Patients – Volume 3,” you will have the knowledge needed to decide whether, when, and in which order to implement TV, radio, direct mail, billboards, and internet marketing. There are detailed sections on each type of marketing media, including the latest on social media on the internet.

The method to the New Patients Inc. madness has always been DATA. These guys have years and years of data on what works and what doesn’t work.

This marketing bible will also school you on how to MEASURE your results. This is also crucial! If you’re not measuring your results correctly, you could be throwing away good money after bad.

I’ve read this book once, and I know I’ll be referring back to individual chapters as needed. This is also a good point in this blog to mention the New Patients Inc. traveling road show called “The Marketing Summit.” If you’d like to hear this information first hand and get an incredibly valuable personalized marketing analysis, check out my review of the Marketing Summit here.

A Dental Warrior doesn’t go into battle without good intelligence. “Unlimited New Patients – Volume 3″ is that intelligence. I cannot recommend it highly enough. I promise you will learn not just a few things… but MANY things.
-Dr. Mike Barr

"This book is awesome! We can add 8 new patients a month right away. We can use these projects for the next ten years and still not get all of them done!"
-NC, DDS

"Patient flow IS cash flow. Howie knows what he's talking about. There's an entire education about new patient marketing in this book. It's indispensable."
-Howard Farran, DDS, MAGD, MBA

"Two years ago I bought your both books: Unlimited New Patients... and More Unlimited New Patients. These books have changed my practice although here are different social and human conditions. So Poland is a quite different country than US."
-Dr. AS

"I always believed that YP ads did not work for me. This year (after reading New Patient Inc's books) I decided to change my ad. Guess what? 39 calls last month alone. We had 4 today. It's amazing. Oh ya, my ad is only the size of a business card."
-JS, DDS

"Howie,
You are the real deal. I am getting on my feet pretty quick and I will call you. Your book is one of the main reasons I am progressing so well. Talk to you soon."
-Joseph Sparrow, DDS

"If you're a dentist and you don't have this information, just tattoo the word ‘LOSER', across your forehead!"
-Howard Farran, DDS, MAGD, MBA

"I used to tell dentists if they didn't have Howie's first book, Unlimited New Patients, they should tattoo the word ‘LOSER' across their foreheads. But if you don't have Howie's NEW book, More Unlimited New Patients, well - what you should tattoo on your forehead isn't printable."
-Howard Farran, DDS, MAGD, MBA

"How does he DO that? Howie Horrocks has once again come up with MORE new ways to get MORE Unlimited New Patients! While most of the good copywriters give you just enough to realize you need THEIR services, Howie lays it on thick with Gem after Gem of how to bring TONS of new patients herding into your practice. Overflowing with letters, ads and the EXACT wording he creates for his private clients, Howie just about GIVES this stuff away. Hundreds of cookbook answers to ‘how can I fill my reception with excited-delighted new patients?' And all for less than the very FIRST new patient's exam and prophy! Howie, the profession OWES you a BIG thank you!"
-Dr. Tom Orent, 1000 Gems













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