Unlimited New Patients: Volume One

"If you're a dentist and you don't have this information, just tattoo the word ‘LOSER', across your forehead!"
- Howard Farran, DDS, MAGD, MBA

My face turned six shades of red when Dr. Farran stood up in front of 600 dentists at The Richards Report Seminar in Las Vegas while pointing directly at me and shouting the above at the top of his lungs.

He was referring to my book, Unlimited New Patients, and while his enthusiastic endorsement was very much appreciated (even if it did embarrass me), I would never think of anyone as a 'loser' just because they didn't have it.

But Dr. Farran never holds anything back and I guess this is how he felt.

Listen, I know you're very busy so I'll get right to the point:

I run an advertising agency exclusively for dentists. Having worked only with dentists for the last 9 years I know at least two 'secrets' about you:

1. There aren't very many problems you're having that a healthy supply of new patients wouldn't solve.

2. When push comes to shove you'd rather be doing Concept inlays, Empress crowns, Nite-White bleaching or maybe a big veneer case, than having anything to do with marketing.

Am I right?

If so you will benefit from my book, Unlimited New Patients.

My name is William Howard Horrocks (most people just call me Howie). You may have read some of my articles in the dental media. Perhaps we've run into each other at a seminar.

But chances are you don't know me from Adam. However, I'm pretty sure you've heard of Dr. Farran and the others quoted on this page. So, here are a few words from them:

(I apologize for this shameless name dropping. But because there are so many people trying to sell you things, I thought if you heard what some of your well-known colleagues had to say about me, it might put your mind at ease.)

"Howie Horrocks is without doubt one of dentistry's top marketing experts. His book Unlimited New Patients demonstrates a myriad of tasteful ways to generate more new patients than you ever thought possible. Put Howie's ideas into action.. and add a few new phone lines!"
- Richard Madow, DDS, Author, The Richards Report

"Patient flow IS cash flow. Howie knows what he's talking about. There's an entire education about new patient marketing in this book. It's indispensable."
- Howard Farran, DDS, MAGD, MBA

"I believe you can find more useful practice building information in this book than from any of those repetitive overpriced seminars out there."
- David Madow, DDS, Publisher, The Richards Report

"I want to tell you about a remarkable man who can really help you add more NEW PATIENTS than you can believe. As far as I know he's the only person in America who does just this and nothing else... and he's incredibly good at it. His name is Howie Horrocks and he wrote a sensational book titled: Unlimited New Patients. When I discovered Howie I thoroughly checked him out and his credentials are as long as your arm. He's got raving successes from one end of America to the other..."
- Travis McFee, DDS, Publisher, The Successful Dentist

Boy, those kind words from some of the really big stars of the dental profession really do wonders for the old ego. (And no, they're not getting a kickback!) The truth is, I really enjoy helping my clients grow their practices. Thinking up new marketing, testing it in practices of real dentists and ending up with the most workable patient attracting advertising for my dentist clients, well, it's just plain fun. So what's in the book???

Here's a sample of what you'll find in Unlimited New Patients:

There are 240 pages of 'on-the-front-lines' information, 36 individual marketing projects I've tested in practices all over the country, and hundreds of ideas you've probably never heard of that will explode your new patient numbers even if you don't have a large marketing budget. Here's more of what you'll find:

As I mentioned above, would you like to know if your Yellow Page ad works BEFORE signing the contract?

No, you don't need a psychic. There's a way and it's easy. This simple technique keeps you from wasting thousands of dollars on a bad ad. (Do you know that awful feeling when you realize your new ad is a total bomb? And the even worse feeling when you realize you still have to shell out $1400 a month for the next year on an ad that isn't drawing fleas!)

There's even a piece of advice in this project that has already saved some doctors $10,000 on their Yellow Page advertising!

And there's more. Could you use any of this information?

This 240 page book sells for $177. (Doctors have told me that's too cheap and I ought to ask more. But I won't.) I've packed this book with the most effective marketing tools for dentists ever assembled anywhere. Even if you only get ONE new patient from the dozens of marketing projects and hundreds of ideas in this book you will have recovered your investment easily. But don't worry... if it turns out that the book isn't your cup of tea just send it back and you'll get a full and courteous refund. In fact, there's no rush, take a full year to decide if it's right for you.

To order call 702-221-2184
or to use our safe and secure web site click here.