"Without a doubt, the best Dental Marketing book ever..." - Howard Farran, DDS, FAGD, MBA

"Thanks to you I now average 50 new patients per month - ALL fee-for-service.
You truly ARE America's Dental Marketing Guru."
- Rodger Kurthy, DMD

"I've told hundreds of dentists about your books. They love them."
- William Dorfman, DDS

Dear Doctor,

I have a thick file of letters, faxes and emails just like these. We call them "love letters" around the office. It's very gratifying.

My name is William Howard Horrocks. (Most people just call me Howie.) Since 1990 I've operated an advertising agency exclusively for dentists.

Because I've worked with so many dentists, I think I know you well enough to know you'd love to have enough quality new patients so you could,

Tell the insurance companies to SHOVE IT!

If so, you will profit from MORE Unlimited New Patients: Trade Secrets of America's Dental Marketing Guru, the long awaited sequel to my first book.

Actually, it doesn't matter if you're fee-for-service or accept every plan in existence. My book will help you attract the quantity AND quality of patients you need.

In fact, I guarantee it.

Here's some of what you'll find in my new book.

• How to get cosmetic surgeons, attorneys, chiropractors and hair salons to send you patients. I'll show you in very specific detail how to set up these alliances. I've already made all the mistakes. But you will have NO learning curve.
  
• You've invested thousands in halitosis treatment - now make it pay off. Get the news releases that have generated very favorable press for my clients. Get the letters, postcards, print ads, brochures, phone book ads, and letters to MDs that are attracting quality patients into practices both here and in Canada.
  
• Air abrasion - you're excited about it - but is anyone else? You get a complete marketing package, already written, that gets people wanting this technology. It's all been tested. Just plug in your name and number.
  
• Patient letters that yield dazzling ROI. I've written hundreds of letters, postcards and brochures that have made my clients stellar returns on their investment. You want your patients to call for appointments - so what do you send them? It's all in the book.
  
• If everyone wants white teeth, how come they're not streaming into your office? Because they don't know how easy and fast this treatment has become. With this completely tested marketing package, you'll get patients who are READY to have their teeth whitened, press releases, brochures, patient letters, postcards, print ads, AND the best place to advertise that virtually no one knows about.
  
• There are millions of people who SNORE LIKE CHAINSAWS, but how many know that YOU can make it stop? Snoring treatment could be a real practice builder - if you could only effectively get the word out. Here's another package of tested letters, signs, press releases and brochures that will do just that.
  
• Explosive marketing documents - already written and tested - you can steal from me. Actually you don't have to steal them - I'll give them to you. Over 400 pages of press releases, letters, cards, ads, brochures, phone scripts, newsletters, mailers, magazine articles, TV spots, and more. Copy and use them all in your own practice. Plus you get real "on-the-front-lines" marketing know-how that no one else can tell you about which will make you look like a marketing genius.
  
• Valuable hard won marketing lessons by someone who has been there. It only took me ten years but I've made every marketing mistake you can make. Twice. I will show you how to avoid these costly blunders and wisely invest your money in approaches that WILL work because they already HAVE worked - many times.

"This is the best book on dental marketing I've ever read - by far."
- Patrick Wahl, DMD, MBA, Office Magic Productions

My agency only works with dentists. Since 1990 we've created patient-attracting marketing for ourclients. Everything in this book is right now being successfully used by dentists all over the US and Canada (even Europe!). This is NOT canned theory.

"I LOVE Howie Horrock's new book! He really IS America's Dental Marketing Guru!"
- Richard Madow, DDS, The Richards Report

Here's more of what's in MORE Unlimited New Patients:
Trade Secrets of America's Dental Marketing Guru

• How to market to seniors and private school families. Get the exact letters that are effective for these groups.
• Why spending thousands on a practice brochure can actually drive good patients away. I'll show you the right way and even give you the brochures to adapt to your own practice.
• What to say in a simple letter to get the businesses near your practice to choose you and no one else.
• On hold phone scripts that sell more dentistry to callers.
• Why pay thousands to have a theoretician teach you about treatment presentations? Use this method - which has been tested in real dental practices with great results - and watch your case acceptance go through the roof.
• Print ads for teeth whitening targeted to a very specific, and huge, group of people who have an extremely urgent need for this treatment. (When you find out what this group is, you will slap your head and say,"Of course!")
• Magazine articles about cosmetic dentistry that make you THE expert in your area. These have already been tested in the real world.
• What are you going to do about the internet? Is this really a viable marketing approach?
• Tested, proven external marketing letters that turn strangers into patients.
• 3 things you must do when the wolves are at the door.
• How to promote to moviegoers and why this could be your ultimate secret weapon!
• How to find people with GOOD insurance (plans that won't turn you into a pauper).
• How to double the effectiveness of any ad by including two simple, short bits of copy.
• Mistakes with your sign are costing you a bundle but you'd never know it. Until now.
• Can you prosper no matter what happens with managed care or insurance?
• What is a market niche, anyway? How to find yours and what to do with it for maximum profits.
• How 10 minutes in a bridal boutique can make you the most popular dentist in town.
• The essential transformations that must occur to achieve your ideal practice.
• Precisely what to send your patients about managed care that will keep them from going to a "cheaper" dentist or get them back if they've left.
• How the national demand for dentistry can be increased and how you can get in on it?
• How to infuse your marketing with an exact combination of facts and emotions. Successful ads you can copy.
• Ten, proven, powerful and simple steps to attract more fee-for-service patients.
• How to turn your letterhead and business cards into marketing documents that sell your practice. Complete with already tested samples.
• How to quickly fill the associate's chair.
• Considering television advertising? It could be a delight or a disaster. Please don't spend a dime on TV until you read this.
• Practice newsletters that activate your patients. You can copy these successful pieces and use them in your practice.
• Advanced press release and media tactics that get you noticed in your community.
• New practice? Mature practice? Somewhere in between? There's an exact marketing plan for each phase of your career, only you won't have to spend years to discover it.

"I used to tell dentists if they didn't have Howie's first book, Unlimited New Patients, they should tattoo the word ‘LOSER' across their foreheads. But if you don't have Howie's NEW book, More Unlimited New Patients, well - what you should tattoo on your forehead isn't printable."
- Howard Farran, DDS, MAGD, MBA

"How does he DO that? Howie Horrocks has once again come up with MORE new ways to get MORE Unlimited New Patients! While most of the good copywriters give you just enough to realize you need THEIR services, Howie lays it on thick with Gem after Gem of how to bring TONS of new patients herding into your practice. Overflowing with letters, ads and the EXACT wording he creates for his private clients, Howie just about GIVES this stuff away. Hundreds of cookbook answers to ‘how can I fill my reception with excited-delighted new patients?' And all for less than the very FIRST new patient's exam and prophy! Howie, the profession OWES you a BIG thank you!"
- Dr. Tom Orent, 1000 Gems

My new book is $187 (only $10 more than my first book). And, like my first book Unlimited New Patients, you risk nothing. If MORE Unlimited New Patients isn't better than the first book, or if you don't like it for any reason - return it for a refund. And there's NO rush - take a full year to decide.

What's the average a new patient spends in your practice in a year? $400? If you're like most of my clients, it's probably more than that. This means if you get JUST ONE new patient from the 400 pages of my trade secrets, you'll double your investment.

"Howie, I LOVE your books, man! You've made a HUGE contribution to dentistry."
- Mike Maroon, DDS, The Dental Leader

To order call 702-221-2184
or to use our safe and secure web site click here.