Dental Marketing Mastery #7: Interview with Julie Mitchell, FAADOM (Part 1). How do Office Managers use Dental Web Content?
How can Dental Web Content help office managers to get effective dental marketing material? In this episode of Dental Marketing Mastery, we interview Julie Mitchell, FAADOM member with 20 years of experience in dental practice management.
Hello, and welcome once again to the Dental Marketing Mastery series. This podcast is brought to you by DentalWebContent.com and New Patients Incorporated. I’m Howie Horrocks, the Founder of New Patients Incorporated, along with me once again, as my friend and partner and the President of New Patients Incorporated, Mark Dilatush.
Mark: Hi, everyone. My name is Mark Dilatush. I have with me, Julie Mitchell, from dental web content. Thanks for coming on board. Julie, thanks for being here today.
Julie Mitchell: Thank you for having me.
Mark: Julie Mitchell, is the product manager for Dental Web Content. Julie’s a new to our company, as his Dental Web Content is new to the whole market. Actually, it’s unique to the whole market. And we selected Julie to be the product manager. I’m not completely but largely because of her vast experience as office manager, and dental practices on the East Coast, not necessarily the East Coast, that didn’t matter, but her years of experience managing all the aspects of a dental practice. Now, Julie, I know I interviewed you two or three times before, before we asked you to be the product manager for the company. And so when I when I explained to you what Dental Web Content was, from an office managers perspective, what were some of the initial things that went through your mind?
Julie Mitchell: My initial reaction when the excitement somebody had actually gone with after working on creating something that we could have been using to make my life a lot easier as an office manager.
Mark: Okay, so all right, so, so easier. Yeah. Okay. So as an office manager, when you need dental promotional products in the past, without general web content, what did you have to do?
Julie Mitchell: I do a lot of research, I had to I had books that I pulled from my hat, I looked at other websites, I did a lot of researchers time intensive research to find dental marketing material for whether it was Facebook or researching my website, my web page was very time intensive.
Mark: Okay. All right. So, so you went all over the place, probably multiple places to learn and to find content that you probably liked. Right? That’s an important distinction, right?
Julie Mitchell: Yes. And I like all a lot of the content that I’ve had, I would have to type it in to my, into my computer myself, I would have to re rewrite a lot of the content to make it fit to my practice. Right, right.
Mark: Okay. Okay. So as you run around, looking for things and find them, and then you start judging them for whether or not you like them, and then you start going through the word smithing process of changing them so that they sound or that they read the way you like them. Out of all that effort and all that work. In short how much of that, how much of that creates an end product that was actually tested?
Julie Mitchell: That it was tested. So we actually use it?
Mark: Ah, ok, so you were the tester?
Julie Mitchell: I was the tester.
Mark: You were the tester. Okay.
Julie Mitchell: I was a tester numbers that I plugged into.
Mark: Okay. No, that’s, that’s awesome. It’s, it’s a great segue. Because your first reaction was eat, speak, make my life easier, right? Don’t let me go doing my own research and 50,000 places and finding stuff by like, right. So that was at first reaction was to make your life easier. And that was a great segue into. Even after you did all that research, you still came back and created a piece that nobody on Earth has ever seen before. And there’s no statistical research behind that says it works. It’s just something that you created from the bits and pieces you found likely on the internet, right?
Julie Mitchell: Correct. Or Yes. Yes. The internet or at book, my years of experience, the courses that I have taken and just from a lot of different, different places pulling it all together. But was it tested? Absolutely not, just until we at least see if it worked for us.
Mark: Awesome. Okay. From a from an office manager standpoint, getting it done and getting it done right, and getting it done right on a timely basis. That makes perfect sense. The testing part, the testing part of advertising with something that’s totally untested, actually increases the risk of the doctors marketing budget. I’m not saying that you’re that you may not have chosen something that would work. That’s not what I’m saying. I’m just saying that if you only have a place to go to choose from tested dental marketing material, your chances of being successful with that material go up exponentially. Would you agree?
Julie Mitchell: Absolutely. When amazing dental marketing material started been tested, it’s already been proven to work, then it takes the doctor time and money, it saves him save me time saves a doctor money. Because we’re not using. We’re not we’re not using something that we don’t know whether it’s going to work or not. We’re using substances absolutely already proven this work and pass for other practices.
Mark: But. yeah, that makes that makes them make sense. So okay, so speed, ease, you got a greater chance of it working, let’s just let’s just call that testing. And I, how about price? When, when, remember, when our interview? I remember this part of our interview, you asked me, you know, a wonderful questions like How much is this? You know? And, and I tell you, it was 6, 7, 8, or $147? And you looked at me like I was kind of crazy, right? Like, are you serious? You know? And, and? And so from the so it has to be affordable to the doctor in order for the office manager to want it. Would you agree with that?
Julie Mitchell: Yes, if I don’t, if I don’t think the value is there for the product, then I’m not going to pick my doctor, when you told me about the product. I was excited. Because it’s offering something that as an office manager I’ve never had before. And now I have a place that I can pull material for my marketing. When we discuss the costs, I was floored that it was so reasonable, because now I have a place that I can go. It’s reasonable cost my doctor, its way to save me time it’s going to save me effort. It’s proven. And for the for the cost as reasonable as it is. I don’t have a problem going to my doctor and letting him know that we really need to use this.
Mark: Right? Yeah, I’m not sure if it was, you know, thousands a month or something with the harder conversation. I felt so like, so we have speed ease, tested, affordable. Um, what are we I don’t I know, the other thing I think that we’re leaving out is complete.
I think. I think people once they log on to Dental Web Content, I think they’re going to go in and look and say, Oh, my gosh, I can’t believe there is so much to use in this media center. Um, it almost doesn’t matter what it is you’re looking to promote, or what venue you’re looking to promote through because as the product manager, you’re the one that’s going snow blind loading all the content. And its own belief. Unbelievable, right? So, it’s fast. It’s easy to categorized. So the only thing I think I’d add to this is customers are never going to run out of things to use.
Julie Mitchell: Now, there’s so much dental marketing material already in there to you. It can be overwhelming. But there’s also a lot of concepts that we’re adding daily, right says that I don’t see that there’s going to be an end to the amount of content that that people will be able to use for promoting your practice. Whether its content for sending out mailers to a patient, they want to they want to promote a new products and you services to practice the doctor is offering they can download written content and sends out a letter to all other nations introducing it using it on their website on their web page. The Facebook page, there’s so much content that they can use for in different avenues for any service in the practice.
Mark: Right. Yes, yeah, for I think for people who haven’t seen it, so you’re intimately involved in it every day, you’re loading and loading and loading. I think for people who haven’t had the opportunity to get in there and poke around. I think they’re going to be very pleased. So Alright, so, um, I so ease, speed tested, affordable and complete. Those would be the, you know, three or four different reasons why someone might be interested in becoming a subscriber to dental web content. So, yeah. Thank you, Julie.