#79: Preparing for Next Year Part 6: Dental Marketing Design

Now that you have most of your marketing plan in order, how do you design your ads? We explore this concept in part 6 of our series, “Preparing for Next Year!”

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Podcast Highlights

-Do you promote one thing, or multiple things at a time?
-Actual mailings vs. post cards
-The pitfalls of marketing price
-How to make effective radio spots
-Your marketable attributes
-How potential patients respond to design
-What color palettes should you use?
-Should you use more or less information?
-Price vs. benefits vs. one thing vs. many things
-How to avoid getting “shoppers”

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