#79 Preparing for Next Year Part 6: Design

Now that you have most of your marketing plan in order, how do you design your ads? We explore this concept in part 6 of our series, “Preparing for Next Year!”

Podcast Highlights
  • Do you promote one thing, or multiple things at a time?
  • Actual mailings vs. post cards
  • The pitfalls of marketing price
  • How to make effective radio spots
  • Your marketable attributes
  • How potential patients respond to design
  • What color palettes should you use?
  • Should you use more or less information?
  • Price vs. benefits vs. one thing vs. many things
  • How to avoid getting “shoppers”