#83: EDDM Update: The Pros and Cons

In this episode of Dental Marketing Mastery, we explore Every Door Direct Mail (EDDM®). We talk about its benefits, its drawbacks, which dentists it works best for, design elements, and more!

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Podcast Highlights

-EDDM benefits and drawbacks
-Distribution costs
-Lower acquisition costs vs. return on revenue
-Which dentists should use EDDM?
-The pitfalls of postcards
-Design elements
-The “cheap” dentist in town
-The mirage of geographic targeting
-Correct mail campaigns
-Revenue generated from mail
-Messaging the RIGHT prospects
-Household income vs. geographic targeting
-EDDM tracking issues
-Paying money to brand yourself incorrectly?
-Putting yourself in the wrong competitive market

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