#100 Highlight Topic: To Niche, or Not To Niche?

Our 100th podcast! In this episode, we go over an important question: when should you focus on niche dentistry, and when should you not? Is it possible to over-niche? How does the state of dentistry, your budget, and your capacity affect this decision?

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Podcast Highlights:

How to keep marketing momentum
Over-niching
Budget allocation
Handling capacity
Operatories
Review gating

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