In this episode of Dental Marketing Mastery, we talk about leads. What is a valuable lead? How do you get leads into the chair? How do you avoid missed opportunities, and more.
-Leads vs. patients in the chair
-Defining a lead
-Converting leads into patients
-Why creating leads isn’t the end all be all
-Avoiding missed opportunities
-Why aren’t you following up?
-How to work your lead funnels
-Generating appointments and phone calls
-Cost per lead vs. cost per patient
-Knowing your marketing numbers
-Understanding the value of a lead