#111: Dental Marketing ROI Tracking

Which dental marketing efforts are generating a return? How can you tell? In this episode, Howie discusses dental marketing ROI, short term vs. long term returns, tracking, the marketing bell curve, and more!
Podcast Highlights:
  • Finding out which marketing efforts created patients
  • ROI can be difficult to track
  • Offline Marketing ROI
  • First-Level ROI
  • New Patient Lifetime ROI
  • The Radio?
  • Offline traffic drives online traffic
  • Referral sources
  • Call tracking
  • Referral chains
  • First-level ROI is short-sighted!
  • The marketing bell curve
  • Mail list cross referencing
  • Getting staff to accurately track source fields

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