This week, join Mark Dilatush with special guest Lee Buzard, NPI’s VP of Professional Relations, as they explain how they develop marketing plans for the upcoming year.
- What questions to ask/answer
- Determining goals for growth
- What’s your current capacity?
- Taking stock of current marketing assets
- internal marketing
- external marketing
- online scheduling
- What’s not working?
- What needs the most help?
- Budget allocation
- Online versus offline marketing
- The influence of your location
- Monitoring results