Podcast 119: How to Get Implant Patients (Without Asking for Implant Patients)

In our latest podcast, Mark Dilatush and Howie Horrocks talk about dental implants and how to entice new potential dental implant patients, without focusing on the implant itself.

Podcast Highlights:

  • Educating patients on the benefits of dental implants
  • Using Google Adwords, Facebook, and direct mail to inform
  • Understanding passive vs. aggressive marketing
  • The challenges of online search engines for implant patients and price shopping
  • Implementing alternate, less-costly search terms to reduce online advertising costs
  • Tapping into the anger of denture patients who might be prime for dental implants
  • The benefits of targeting by age
  • Patients of record as a valuable source of referrals for implant patients

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