What is in our audiobook?
- What does it really mean to be “marketable?”
- See through the myths that cause dentists to make bad marketing decisions
- Understand the hidden mind of the dental consumer and reach them more effectively with your marketing content
- Know what REALLY differentiates you from other dentists
- Attract high-quality patients who value dental care ahead of an insurance deductible
- Predict which marketing mediums will produce the best results for your practice
- Calculate and allocate an effective (and realistic) marketing budget
- Create a multi-year marketing plan that produces measurable results
- Accurately calculate the returns your marketing investment yields
- Use proven marketing and management strategies to avoid common pitfalls and grow your business year after year
- Everything you think you know about R-O-I is W-R-O-N-G
This book contains virtually everything you need to start taking control of your business and using the power of marketing to achieve every goal you have set for yourself and your practice.