Why Update Unlimited New Patients, Volume 3?
You’re probably asking, why not just write a Volume 4? The short answer is: things are changing too fast.
As I head into my 29th year in Dental Marketing, I am amazed at the changes I’ve seen, both in the dental profession itself and in the marketing of the dental profession. And it’s not just the fact of specific changes but also the rapidity of change.
Everything in the main book still applies. But in this update, we talk about some things that have changed since the book was released. Topics include:
- The Business of Dentistry
- The Evolution of Marketing/Advertising
- What’s New with Websites
- Your Online Reputation
- Real-Time Online Scheduling Integration
- Call Tracking
- Facebook Advertising
- Search Engine Marketing
- Social Media
Remember, if you haven’t already, you’ll want to read Unlimited New Patients, Volume 3 first. You can download the free PDF on this page. Then download our Update by filling out the form on this page.
Here’s to your continued marketing success!
William Howard (Howie) Horrocks