There are about a thousand ways to implement direct mail improperly, and precious few ways to implement it so that you consistently generate positive return.
We’ve been assembling a library of things that work and things that don’t work since 1989.
A culmination of doggedly determined and consistent testing over more than two decades.
This is by far the highest predictability index of all external promotion mediums. Wouldn’t you choose an external promotion medium that has a 96% chance of working? So do a lot dentists. That’s probably why you hear so much about our mail campaigns.
Since 1989, the tested variables within our mail campaigns are: size, fold, colors, fonts, borders, word densities, subheads, subordinate subhead text, paper stock, cover designs, offers, demographic targeting variables, target volume, impressions per target, deployment timing, and the all-important – deployment volumes.
We wish we could tell you it was our award-winning designers (which we have), or our finite targeting methods (which we do), but really, the outstanding results are simply due to dogged, determined, and consistent testing for more than two decades.
The offline promotion medium secret your colleagues don’t want you to know.
Either postcards, brochure type, or 8-page magazines, dependent on the type of patient you’re after.
If you are interested in a direct mail campaign or an overall marketing plan for your practice, click here. Complete the client survey of questions. We will get back to you promptly with our thoughts/recommendations.