We are pleased to offer dentists all over the world our latest book, Unlimited New Patients, Volume Three.

This is the latest in our Unlimited New Patients Series and we think it’s the best. We’ve packed this book with virtually everything we’ve learned over 28 years about attracting high-quality new patients into your dental practice.

So, what’s in our new book?

  • What does it really mean to be “marketable?”
  • See through the myths that cause dentists to make bad marketing decisions
  • Understand the hidden mind of the dental consumer and reach them more effectively with your marketing content
  • Know what REALLY differentiates you from other dentists
  • Attract high-quality patients who value dental care ahead of an insurance deductible
  • Predict which marketing mediums will produce the best results for your practice
  • Calculate and allocate an effective (and realistic) marketing budget
  • Create a multi-year marketing plan that produces measurable results
  • Accurately calculate the returns your marketing investment yields
  • Use proven marketing and management strategies to avoid common pitfalls and grow your business year after year
  • Everything you think you know about R-O-I is W-R-O-N-G

This book contains virtually everything you need to start taking control of your business and using the power of marketing to achieve every goal you’ve set for yourself and your practice.

Here’s more:

  • Exactly how do people choose a dentist? It’s not what you think!
  • Locating or re-locating your practice? How to avoid disaster
  • How do you compete in a market that is saturated with other dentists?
  • How to construct an exact marketing plan for your budget
  • How to use demographics to find where the “good” patients live
  • What your marketing budget should be – it’s less than you think
  • The correct deployment sequence of your marketing plan – did you know there was one?
  • What works, what doesn’t, and why
  • Getting predictable results – what to expect from your marketing

You will also discover:

  • How to attract MORE than your fair share of the RIGHT new patients
  • Know what to do, when to do it and how to do it
  • How marketable is your practice area?
  • How much should you spend to properly market your practice?
  • What should you expect if you spend that much?
  • Why do some things work – but then the results fade?
  • Why do so many things you’ve tried not work, yet seem to work for other dental practices?
  • With a limited marketing budget, what should be your priorities?
  • Which of your marketable attributes should you emphasize?
  • What can your team do to get your patients excited to refer?
  • What are the low-cost/free ways to promote your practice?
  • Is your website GOOD or just GOOD LOOKING?
  • How can you get the most from your practice website?
  • What is Social Media Marketing and how do you do it effectively?
  • What is Search Engine Optimization and how are you going to do it correctly?

These are just some of the things you’ll have at your fingertips.

Unlimited New Patients, Volume Three contains over 200 pages of dental marketing knowledge that you can’t find anywhere else. It is the distilled essence of nearly everything we’ve learned since 1989 about how to attract high-quality new patients into our clients’ dental practices.

Great Value!

The price of the print edition of this volume is $167, but you can download the PDF for free! Just complete the form above to join our mailing list and you can get the book right away.

Here’s to your marketing success!

William Howard (Howie) Horrocks


The Marketing Firm Exclusively for Dentists

Dental Marketing Book

New Patients, Inc. (NPI) is a full-service dental marketing company for dentists. We provide dental marketing services to dentists exclusively and have been since 1989. NPI has become the go-to dental advertising company for hundreds of dentists in the US, Canada, Australia, and the United Kingdom.

As a full-service dental advertising agency, we provide a wide array of products and services for online dental marketing services as well as all offline dental marketing services.

We provide world-class internet dental marketing services, dental website design services, web video marketing, search engine optimization services, Google Adword campaign management (NPI Command), dental patient online scheduling through the LocalMed Connect online scheduling app, dental practice online review generator (NPI Crusader), dental practice online reputation manager, internal dental patient communication automation (NPI Crusader +), and Dental Web Content, which is an online dentist advertising library.

We complement our skills as a premiere online dental web marketing agency with a proven history of stellar offline dental office marketing service results. Our dental practice marketing clients will tell you that “We get higher than average quality new dental patients.”

According to our company president, Mark Dilatush, “Successful long-term dental practice marketing services cannot be limited to just online or just offline. In order for a dentist client to compete long term, they have to deploy the proper mix of both. Online and offline disciplines feed each other. New Patients, Inc. is strategically positioned in the dental advertising services space, as the only dental practice marketing company to do it all and do it all VERY well.”

When asked how we became one of, if not the largest dentist marketing agency, Mark says, “We got to where we are today based largely on our profit model. Our profit model requires a client to be with us for 5, 10, 15 years, in order for the company to grow. This kept us keenly focused on refining the results our clients were getting. By focusing on client results, we grew. We never wanted to be just an internet dental marketing agency. My goodness, there are thousands of those out there. More pop up every day. While dental web marketing is absolutely one of the three pillars to long-term success, it is but one of three pillars. We wanted to be the dental office marketing company a dentist can utilize from year 1 of their practice until retirement.”

Dental office advertising can be handled by an owner dentist without using a dental office marketing agency. But, there are many benefits of having a dental office marketing company, rather than doing it yourself.

With that said, New Patients, Inc. (NPI) does help the do-it yourself dentist. We provide live and recorded marketing seminars for dentists called the Dental Marketing Summit. Our marketing books for dentists are available as a free download on this website. Our dental practice marketing book is called Unlimited New Patients, Volume 3. We also support the do-it-yourself dental advertising dentists by providing á la carte software products and services. We provide dental office call management training, dental practice online scheduling software, NPI Crusader integrated dental review generator and manager, along with our online library, Dental Web Content. Among other things, our Dental Web Content product provides the do-it yourself dentist with a library of dental website video marketing content.

A dentist doesn’t have to hire a dental marketing agency to learn from and gain an advantage from what a dental practice marketing agency like New Patients, Inc. has learned over the last three decades. Dental office marketing is best delegated to a GOOD marketing agency for dentists.

Three Convenient Ways to More and Better New Patients

Call New Patients Inc