Why Update Unlimited New Patients, Volume 3?
You’re probably asking, why not just write a Volume 4? The short answer is: things are changing too fast.
As I head into my 29th year in Dental Marketing, I am amazed at the changes I’ve seen, both in the dental profession itself and in the marketing of the dental profession. And it’s not just the fact of specific changes but also the rapidity of change.
Everything in the main book still applies. But in this update, we talk about some things that have changed since the book was released. Topics include:
Remember, if you haven't already, you'll want to read Unlimited New Patients, Volume 3 first. You can download the free PDF on this page. Then download our 2018 Update by filling out the form on this page.
Here’s to your continued marketing success!
William Howard (Howie) Horrocks
New Patients, Inc. (NPI) is a full-service dental marketing company for dentists. We provide dental marketing services to dentists exclusively and have been since 1989. NPI has become the go-to dental advertising company for hundreds of dentists in the US, Canada, Australia, and the United Kingdom.
As a full-service dental advertising agency, we provide a wide array of products and services for online dental marketing services as well as all offline dental marketing services.
We provide world-class internet dental marketing services, dental website design services, web video marketing, search engine optimization services, Google Adword campaign management (NPI Command), dental patient online scheduling through the LocalMed Connect online scheduling app, dental practice online review generator (NPI Crusader), dental practice online reputation manager, internal dental patient communication automation (NPI Crusader +), and Dental Web Content, which is an online dentist advertising library.
We complement our skills as a premiere online dental web marketing agency with a proven history of stellar offline dental office marketing service results. Our dental practice marketing clients will tell you that “We get higher than average quality new dental patients.”
According to our company president, Mark Dilatush, “Successful long-term dental practice marketing services cannot be limited to just online or just offline. In order for a dentist client to compete long term, they have to deploy the proper mix of both. Online and offline disciplines feed each other. New Patients, Inc. is strategically positioned in the dental advertising services space, as the only dental practice marketing company to do it all and do it all VERY well.”
When asked how we became one of, if not the largest dentist marketing agency, Mark says, “We got to where we are today based largely on our profit model. Our profit model requires a client to be with us for 5, 10, 15 years, in order for the company to grow. This kept us keenly focused on refining the results our clients were getting. By focusing on client results, we grew. We never wanted to be just an internet dental marketing agency. My goodness, there are thousands of those out there. More pop up every day. While dental web marketing is absolutely one of the three pillars to long-term success, it is but one of three pillars. We wanted to be the dental office marketing company a dentist can utilize from year 1 of their practice until retirement.”
Dental office advertising can be handled by an owner dentist without using a dental office marketing agency. But, there are many benefits of having a dental office marketing company, rather than doing it yourself.
With that said, New Patients, Inc. (NPI) does help the do-it yourself dentist. We provide live and recorded marketing seminars for dentists called the Dental Marketing Summit. Our marketing books for dentists are available as a free download on this website. Our dental practice marketing book is called Unlimited New Patients, Volume 3. We also support the do-it-yourself dental advertising dentists by providing á la carte software products and services. We provide dental office call management training, dental practice online scheduling software, NPI Crusader integrated dental review generator and manager, along with our online library, Dental Web Content. Among other things, our Dental Web Content product provides the do-it yourself dentist with a library of dental website video marketing content.
A dentist doesn’t have to hire a dental marketing agency to learn from and gain an advantage from what a dental practice marketing agency like New Patients, Inc. has learned over the last three decades. Dental office marketing is best delegated to a GOOD marketing agency for dentists.