New Patients, Inc. promotes dental practices in all viable media that have proven successful over time. We have years of experience, testing, and statistical data for every medium. We use this evolution of truth to guide our client strategies, designs, and deployment.
Yes. No. Maybe!
Sorry about giving you a wishy-washy answer, but they are true answers. The direct answer to the question is: there is a 62% chance that there is a print media outlet in your market that can be exploited properly to generate a solid return on investment. When you can generate solid results greater than 50% of the time, you have a very viable promotion medium. Most dental practices should consistently allocate a portion of their overall marketing budget to the print media.
Traditionally, we are talking about newspapers and/or magazines. There are almost limitless non-traditional print media outlets that should not be overlooked as well.
Yes! There are many considerations. A few initial considerations would be: subscriber density, subscriber geography, & competitive dilution (other dentists advertising in the same media outlet).
Do your homework. Choose the best media outlet(s) first. Plan to dominate your competition (usually in both ad size and design). Carefully track performance using call tracking phone numbers. Review results and either move the budget (if it does not perform) or expand the budget (if it does perform).
Feel free to give us a call at 866.336.8237
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New Patients, Inc. is a full service marketing company that works exclusively with dentists to market their dental practices. Our dental marketing services include: print media marketing, direct mail marketing, dental website design, SEO (Search Engine Optimization), internet marketing, responsive website design, Internet marketing, online marketing, Social Media Marketing (Google+, Facebook, Blog, YouTube & Twitter), radio advertising, TV marketing, dental web video marketing, dental marketing plans for dentists and radio advertising. Our online services have expanded to include LocalMed Online Scheduling (LocalMed Connect) and Dental Practice Online Review Generator & Manager (NPI Crusader).