Yes. No. Maybe!
Is there a print media outlet in your market that can be exploited properly to generate a solid return on investment?
When you can generate solid results greater than 50% of the time, you have a very viable promotion medium. Most dental practices should consistently allocate a portion of their overall marketing budget to the print media.
Don’t completely overlook the print media. In many markets, it can be a goldmine.
We are talking about newspapers (not the major dailies), local magazines, neighborhood newspapers. Retirement communities often have a newsletter for residents. There are limitless non-traditional print media outlets that are available.
Yes! Initial considerations would be: subscriber density, subscriber geography, & competitive dilution (other dentists advertising in the same media outlet).
Do your homework. Choose the best media outlet(s) first. Plan to dominate your competition (in both ad size and design). Carefully track performance using call tracking phone numbers. Review results and either move the budget if it does not perform or expand the budget if it does perform.
Contact our Advisors to learn more about using print media to your advantage!