#1 Dental Marketing Experts - New Patients Inc

Click on a photo below to open/close each bio. Scroll down to read more about each Team Member.



William Howard (Howie) Horrocks - Founder/CEO

Howie Horrocks

Howie is the author of two dental best sellers, Unlimited New Patients, Volume ONE and Unlimited New Patients, Volume TWO; Trade Secrets of America’s Dental Marketing Guru. He is the Founder and CEO of New Patients, Inc., the advertising agency exclusively for dentists.

Howie started in advertising in 1984. He wrote ad campaigns for a myriad of businesses including photographers, retail suppliers, software companies, manufacturing companies, sandwich shops, caterers, artists, print companies, accountants, podiatrists, chiropractors, a national sports figure and yes, even a lawyer or two.

He was then introduced to a dentist who referred him to another and then another and before long he realized that working only with dentists was what he wanted to do. Since 1989 he has worked exclusively with some of the top dental practices in the US and Canada.

He has authored articles on the subject of new patient marketing for publications such as Dental Economics, Dental Products Report, Dentaltown Magazine, The Richards Report, The Independent Dentist, The Advertising Dentist, The Farran Report, Dental Practice and Finance and others. He also co-moderates Dr. Howard Farran's Dentaltown.com marketing forum.

His books have sold in nearly every country in the world. He also makes personal appearances at seminars, conventions and other dental meetings.

Dr. Howard Farran has called him, “Dentistry’s Number One Marketing Man.” He has received accolades and endorsements from virtually every leader in the dental profession.

Mark Dilatush - President/Partner

Mark Dilatush

Howard Farran said of Mark, "Multitudes of dentists have benefited from the wisdom and integrity that Mark brings to every project. His thoughtfulness and sincere approach has aided scores of dentists in finding their path to greater dental success."

Mark heads our analysis/strategy department. Mark has a unique combined background in dental technology, dental practice management, practice marketing, and dental business analytics, which was built over the past 23 years in dentistry. He works very closely with Jay Ostendarp and Jane Shewman. He and his team are responsible for building client marketing plans that pose the least risk to our client marketing budgets with the highest potential return.

Mark says: "Nobody here will ever try to "sell" you anything. The analysis/strategy department spends all of its time gathering data, studying it, determining the best strategy for a client, documenting everything, and then explaining everything in detail. We will take as much time as you need or desire. This will be a ZERO pressure experience for you. We want our clients to fully understand the big picture."

Heather McCarley - Vice President of Operations

Heather McCarley

Heather comes to us with over 20 years experience in Annuity Operations with Lincoln Financial Group. There she played a large part in continuous improvements on processes, products and technology. She held corporate training positions as well as management positions throughout the organization during her tenure there. She played an important role in several major technology implementations that impacted several different departments within the organization. Her expertise in procedure writing, process improvements, management, and quality control are some of her biggest assets that she brings. She is also Six Sigma Certified allowing her to ensure processes are as efficient as possible.

In her spare time, she enjoys spending time with her family. Her kids keep her very busy with baseball and basketball practices and games and she loves every minute of it.

Lee Buzard - Vice President of Professional Relations

Lee Buzard

Lee Buzard, Vice President of Professional Relations, has over 19 years of hands-on marketing experience specific to the dental profession. Lee has devoted his marketing expertise working with many dental practices all over the United States and Canada to develop innovative and comprehensive marketing programs. Lee particularly excelled in applying creative marketing and advertising strategies to help practices increase their patient base, market penetration and overall production and resulting revenue. Prior to joining New Patients Inc., Mr. Buzard was, Director of Marketing and Growth at Digital Dental Strategies, Inc., where he was responsible for helping educate dentists about the importance of internet marketing for the dental practices while also developing B2B connections and agreement along with vertical and horizontal digital marketing products for the company.

During this same period of time Mr. Buzard was a featured speaker at the Madow Group. He spoke live at regional meeting in the U.S and Canada. He also presented monthly on a national teleconference call as well as one of the key note speakers at the annual Madow Powerhouse meeting in Baltimore, MD. Prior to joining DDS.com Mr. Buzard purchased and co-owned multiple dental practices, finding him driven with the dental industry and the people in it. This is where he used his marketing and management experience from the private marketing sector to market and grow the dental practices. This is why many have referred to him as a "wet fingered marketing guy." He has walked in the same dental office ownership trenches that many of his clients have. He truly understands when you say; what should I do?

Lee has extensive marketing experience, and insightful expertise which have been instrumental in developing and executing strategic marketing plans for hundreds of dentists. Mr. Buzards' talents, hands-on approach, and dental-specific know-how, coupled with the multi-disciplined abilities and knowledge of the rest of the NPI team creates a rare opportunity for you to have this depth of skill on your team to manage the entire marketing program for your practice.

In his spare time, Lee enjoys hiking, playing golf, reading, and spending quality time with his family.

Wendy Martinez - Client Services Representative

Wendy Martinez

Wendy is very excited to be a part of this team! She previously worked in accounting at a law firm here in Vegas and is currently going to school for Criminal Justice. Some of her favorite things are big cups of coffee, dogs, hiking, and she is obsessed with her nieces and nephews! She definitely loves spending a lot of time with her family. She is also always interested in any volunteer events/actives and charity events in Vegas. She is always a cheerful person who likes to make people laugh.

Megan Petrie - Client Services Representative

Megan Petrie

Megan is very passionate about customer service and excited to be on board here at NPI! She was previously Director of Customer Service for a high-end commercial linen company based out of Washington State and has over 10 years of customer service experience. She enjoys traveling and spending time with her family and friends. In her free time, she loves exploring the outdoors whether it be biking, hiking, or swimming. She is always up for an adventure!

Jane Kriensky CDA, RDA - Senior Strategist/Advisor

Jane Kriensky

I have worked in the dental profession for numerous years. Following a yearlong dental assisting program at Northeastern/Tufts University, I accepted a position with the Faculty Practice at Harvard University Dental School (one of the first in the United States). This position exposed me to all fields of dentistry. After leaving Harvard Dental School, I further honed my dental skills in the field of Orthodontics both in Boston and when I relocated to California. After my years of experience related to working in dental practices, I accepted a position as a Dental Assistant Instructor at a private school teaching adults as well as ROP (Regional Occupational Placement) students from the Compton/Long Beach area.

When the school closed I decided to expand my knowledge in the dental industry and accepted a position with Unitek/3M as a Training Associate. This position was multifaceted. I was instrumental in training the sales reps (120+) to effectively detail Unitek's entire line of ortho/dental products. My other roles included on-going presentations to employees related to time management, sales skills and working closely with production on the importance of quality-finished products. A bonus was being asked to team with manufacturing in the development of new innovative products still used today.

I have lived in Las Vegas since 1990. A mutual associate introduced me to the developer/owner of DW Technology (developer of the Sani-Tip). When I accepted the position with DW Technology, I was the only employee. Over the next 8 years the company grew and expanded it's employee base. In 1998 the company was sold to Dentsply and I declined relocating to Dentsply in York, PA.

Subsequent to my decision to stay in Las Vegas, a business associate introduced me to Las Vegas Institute for Advanced Dental Studies (LVI). I accepted a position as the High-Tech Specialist. My role was liaison between the attendees and the high-tech products used at LVI. I maintained on-going relationships with major dental laser companies (ADT, HOYA ConBio); and other technologies i.e., neuromuscular devices, microscopes, intra-oral cameras and CAESY.

In 2006 I returned to school and obtained my Aesthetician License, which allowed me the opportunity to broaden my knowledge to include medical aesthetic devices and work independently with manufacturer's in dental and medical.

I have been an advisor with New Patients, Inc. since 2007. Outside of work I love to travel, read (my favorite subject is anything philosophical), exercising, hiking and spending time with family and friends.

Sal Khan - Senior Advisor

Sal Khan

As a senior advisor at NPI, Sal focuses on analyzing prospective client market areas, and the competition within those areas, then offers/explains products and services to the prospective new client that make the most sense in their particular situation. Sal's work reduces risk and provides the best impact for the client's marketing dollar.

Prior to joining the NPI Team, Sal worked as a Bank Manager for Wells Fargo Bank. He is currently the Vice President for Capital K9 Association, a 501(c)(3) that provides ballistic vests and safety equipment for Police K9s across the nation. Sal enjoys spending time with family and friends, animals, traveling, hiking, camping, kayaking, and just about anything outdoors.

Terry Aley - Art Director - Client Services

Terry Aley

Terry has won both local and national awards for his work as a graphic designer and art director. He has over 25 years experience working in advertising, marketing and graphic design, and began working with New Patients, Inc. in 2003. He is a 1989 graduate of Northwest Missouri State University, with a B.A. in Journalism, minor Graphic Communications.

Terry directs the flow of the website department, as well as works closely with clients on various print, direct mail and advertising projects.

When not at work, he enjoys creating and viewing art, writing, and vegetarian food.

Some of his awards include:

Gold Circle Award - National Collegiate Press Association
2 Silver Awards - National Mature Media Awards
3 Bronze Awards - National Mature Media Awards
4 Public Relations Society of America (PRSA) PRISM Awards
1st Place Emerald Award - Kansas Association of Health Care Communicators
3 Years in a Row - 1st Place Missouri Show-Me Excellence Awards

A partial client list includes:

John Knox Village
The New Times
Pitch Weekly
Children's Mercy Hospital
Safe & Sound Magazine
Direct AIM Magazine
1st Opportunity Magazine
Sosland Publishing
Hallmark Corp.
The Nelson-Atkins Museum
University of Missouri-Kansas City
Associated Grocers
Applebee's Restaurants
Assisted in art direction for best-selling book Men Are Such Babies

Sierra -


Biography coming soon!

Shirell Brucker - Project Coordinator - Client Services

Shirell Brucker

Shirell graduated cum laude and with departmental honors from Drake University in Des Moines, Iowa, where she earned a B.A. in Journalism and Mass Communications with a major in advertising. She began her graphic design career as an ad designer at The Herald Newspaper in Bourbonnais, Illinois. During her seven years working at The Herald, she consistently won awards for her designs in the Illinois Press Association's annual advertising contest including first place for Best Overall Ad Designer.

In her 21 years as a graphic designer, Shirell has worked with clients from a myriad of businesses.

A partial client list includes:

American Heart Association
North Shore Animal League
Runaways & Other Plays (book cover design)
Millienium Skydiving (where she used to regularly skydive)
PilatuShares / Coastal Aircraft Management
Virtual Tours of Sarasota
GetAway Charter
CNG Communications
Women's Health Associates of Kankakee
Cardinal Fitness
Security Lumber
Van Drunen Landscape & Design

In addition to working with NPI's team and clients, Shirell likes to pursue digital photography and has stock photography portfolios on sites such as iStock, Dreamstime, and Fotolia. She has extensive in experience in all graphic arts programs and thrives on being creative. She always strives to give every client her best work tailored to meet their individual needs.

Shirell and her husband Randy are happily raising their two young children Caylee and Evan.

Jake VanHuss - Videographer, Digital Media, Video Production & Editing

Jake VanHuss

Jake is an artistic entrepreneur whose specialties include visual effects, video production and editing, 3d visualization, and design. Since 2007, He has been operating his freelance business, VFXJAKE, on a local and remote basis on projects ranging from graphic and web design to interviews and promotional videos. He received his M.S. in Engineering Technology with an emphasis in Digital Media from East Tennessee State University in 2008. In addition to his work with New Patients Inc., Jake also serves as an editor, post artist, and videographer in the Digital Media Services department of East Tennessee State University's Office of eLearning, where he has provided production, design and post-production services on a variety of projects. Jake has also done contract work for StudioNow, Oregon State University, ETSU Online, and a variety of private clients.

In his spare time, Jake creates original artwork, 3d & 2d animation projects, designs, and continues to pursue his love of filmmaking by creating experimental, short, and full-length independent films.

The Marketing Firm Exclusively for Dentists

New Patients, Inc. (NPI) is a full-service dental marketing company for dentists. We provide dental marketing services to dentists exclusively and have been since 1989. NPI has become the go-to dental advertising company for hundreds of dentists in the US, Canada, Australia, and the United Kingdom.

As a full-service dental advertising agency, we provide a wide array of products and services for online dental marketing services as well as all offline dental marketing services.

We provide world-class internet dental marketing services, dental website design services, web video marketing, search engine optimization services, Google Adword campaign management (NPI Command), dental patient online scheduling through the LocalMed Connect online scheduling app, dental practice online review generator (NPI Crusader), dental practice online reputation manager, internal dental patient communication automation (NPI Crusader +), and Dental Web Content, which is an online dentist advertising library.

We complement our skills as a premiere online dental web marketing agency with a proven history of stellar offline dental office marketing service results. Our dental practice marketing clients will tell you that “We get higher than average quality new dental patients.”

According to our company president, Mark Dilatush, “Successful long-term dental practice marketing services cannot be limited to just online or just offline. In order for a dentist client to compete long term, they have to deploy the proper mix of both. Online and offline disciplines feed each other. New Patients, Inc. is strategically positioned in the dental advertising services space, as the only dental practice marketing company to do it all and do it all VERY well.”

When asked how we became one of, if not the largest dentist marketing agency, Mark says, “We got to where we are today based largely on our profit model. Our profit model requires a client to be with us for 5, 10, 15 years, in order for the company to grow. This kept us keenly focused on refining the results our clients were getting. By focusing on client results, we grew. We never wanted to be just an internet dental marketing agency. My goodness, there are thousands of those out there. More pop up every day. While dental web marketing is absolutely one of the three pillars to long-term success, it is but one of three pillars. We wanted to be the dental office marketing company a dentist can utilize from year 1 of their practice until retirement.”

Dental office advertising can be handled by an owner dentist without using a dental office marketing agency. But, there are many benefits of having a dental office marketing company, rather than doing it yourself.

With that said, New Patients, Inc. (NPI) does help the do-it yourself dentist. We provide live and recorded marketing seminars for dentists called the Dental Marketing Summit. Our marketing books for dentists are available as a free download on this website. Our dental practice marketing book is called Unlimited New Patients, Volume 3. We also support the do-it-yourself dental advertising dentists by providing á la carte software products and services. We provide dental office call management training, dental practice online scheduling software, NPI Crusader integrated dental review generator and manager, along with our online library, Dental Web Content. Among other things, our Dental Web Content product provides the do-it yourself dentist with a library of dental website video marketing content.

A dentist doesn’t have to hire a dental marketing agency to learn from and gain an advantage from what a dental practice marketing agency like New Patients, Inc. has learned over the last three decades. Dental office marketing is best delegated to a GOOD marketing agency for dentists.

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