Professional Dental Advertising Agency

Why Choose NPI?

Unprecedented Consumer Research & Testing

Figuring out what works and what doesn’t work is an extremely expensive and exhausting process. If every dentist in the country were to duplicate the testing and tracking we have done – you’d all be broke!

NPI has been testing (using our own money – not client money) every conceivable variable in every promotion medium in the US and Canadian dental markets, since 1989. We have also commissioned completely independent, professional, large-scale consumer research.

Why Should This be Important to You?

Reduced risk to you. Reduction of risk means your marketing budget will generate more – more of the time. You win!

More of the “Right” Patients – Better Return on Investment

We have proven that there are segments in the dental consumer market.

Most dentists think everyone wants a deal – not true! Are there patients out there who would choose a healthcare provider based primarily on price? Sure there are.

But are there also new patients that would never choose a healthcare provider based primarily on price. The top half of the dental market is the most difficult to attract. This is the portion of the dental market that requires all of that research, testing, and statistical analysis. When you are able to consistently attract them, it ensures up to twelve times the long-term return on your investment.

We have proven that there are “segments” in the dental consumer market.

Reputation – Peer Respect

Building a rock-solid reputation in dentistry as a marketing firm is not easy. It takes hard work, consistent results for clients, a lot of time, and a lot of integrity.

There are no shortcuts. If you don’t already know one of our clients, we have a library of testimonials for you to page through. Ask for more if you need them.

One Marketing Company for Your Entire Career

This one may not get you excited right now, but wait until you have four or five projects going on, all at the same time. What if there was one company that could handle your website, your optimization, a mail campaign, and maybe a radio campaign in the future?

What if you had a company at your disposal that could blend your designs, orchestrate your deployment, and coordinate all of your promotions?

That’s what NPI is. That is what NPI does. When we started New Patients, Inc. our vision was to be a dentist’s marketing firm from startup to retirement. We are happy to say that our vision is also our day-to-day reality.

When we started New Patients, Inc. our vision was to be a dentist’s marketing firm from startup to retirement.

Conserving Marketing Budget Resources

We conserve costs by producing in bulk. We conserve costs through skilled negotiation with media outlets and proper media analysis. We re-allocate underperforming media to performing media more quickly. NPI conserves your marketing dollars.


There are hundreds of ways you can use your marketing dollars to promote your practice. Unfortunately, many are more useless than useful!

Many dentists needlessly waste money trying new things. Identifying emerging media and testing them for cost effectiveness and predictability is what NPI does.

We are always looking at new and innovative ways to drive dental consumers to client practices. When you hear about some cool new way to promote your dental practice – check here first. There is a very good chance we’ve done it, we have measured it, and we have a predictability index on it.

We are always looking at new and innovative ways to drive dental consumers to client practices.

Advertising Firm Exclusively for Dentists

Dental Advertising Services

New Patients, Inc. (NPI) is a full-service #1 dental marketing company for dentists. We provide dental marketing services to dentists exclusively and have been since 1989. NPI has become the go-to best dental advertising company for hundreds of dentists in the US, Canada, Australia, and the United Kingdom.

As a full-service dental advertising agency, we provide a wide array of products and services for online dental marketing services as well as all offline dental marketing services.

We provide world-class internet dental marketing services, #1 dental website design services, web video marketing, search engine optimization services, Google Adword campaign management (NPI Command), dental patient online scheduling through the LocalMed Connect online scheduling app, dental practice online review generator (NPI Crusader), dental practice online reputation manager, internal dental patient communication automation (NPI Crusader +), and Dental Web Content, which is an online dentist advertising library.

We complement our skills as a premiere online dental web marketing agency with a proven history of stellar offline dental office marketing service results. Our dental practice marketing clients will tell you that “We get higher than average quality new dental patients.”

According to our company president, Mark Dilatush, “Successful long-term dental practice marketing services cannot be limited to just online or just offline. In order for a dentist client to compete long term, they have to deploy the proper mix of both. Online and offline disciplines feed each other. New Patients, Inc. is strategically positioned in the dental advertising services space, as the only dental practice marketing company to do it all and do it all VERY well.”

When asked how we became one of, if not the largest dentist marketing agency, Mark says, “We got to where we are today based largely on our profit model. Our profit model requires a client to be with us for 5, 10, 15 years, in order for the company to grow. This kept us keenly focused on refining the results our clients were getting. By focusing on client results, we grew. We never wanted to be just an internet dental marketing agency. My goodness, there are thousands of those out there. More pop up every day. While dental web marketing is absolutely one of the three pillars to long-term success, it is but one of three pillars. We wanted to be the dental office marketing company a dentist can utilize from year 1 of their practice until retirement.”

Dental office advertising can be handled by an owner dentist without using a dental office marketing agency. But, there are many benefits of having a dental office marketing company, rather than doing it yourself.

With that said, New Patients, Inc. (NPI) does help the do-it yourself dentist. We provide live and recorded marketing seminars for dentists called the Dental Marketing Summit. Our marketing books for dentists are available as a free download on this website. Our dental practice marketing book is called Unlimited New Patients, Volume 3. We also support the do-it-yourself dental advertising dentists by providing á la carte software products and services. We provide dental office call management training, dental practice online scheduling software, NPI Crusader integrated dental review generator and manager, along with our online library, Dental Web Content. Among other things, our Dental Web Content product provides the do-it yourself dentist with a library of dental website video marketing content.

A dentist doesn’t have to hire a dental marketing agency to learn from and gain an advantage from what a dental practice marketing agency like New Patients, Inc. has learned over the last three decades. Dental office marketing is best delegated to a GOOD marketing agency for dentists.

Three Convenient Ways to More and Better New Patients

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