NPI Team

Click on a link bar below to learn more about each NPI Team member.

William Howard (Howie) Horrocks - Founder/ CEO

Willima Howard HorrocksHowie is the author of two dental best sellers, Unlimited New Patients, Volume ONE and Unlimited New Patients, Volume TWO; Trade Secrets of America's Dental Marketing Guru. He is the Founder and CEO of New Patients, Inc., the advertising agency exclusively for dentists.

Howie started in advertising in 1984. He wrote ad campaigns for a myriad of businesses including photographers, retail suppliers, software companies, manufacturing companies, sandwich shops, caterers, artists, print companies, accountants, podiatrists, chiropractors, a national sports figure and yes, even a lawyer or two.

He was then introduced to a dentist who referred him to another and then another and before long he realized that working only with dentists was what he wanted to do. Since 1989 he has worked exclusively with some of the top dental practices in the US and Canada.

He has authored articles on the subject of new patient marketing for publications such as Dental Economics, Dental Products Report, Dentaltown Magazine, The Richards Report, The Independent Dentist, The Advertising Dentist, The Farran Report, Dental Practice and Finance and others. He also co-moderates Dr. Howard Farran's Dentaltown.com marketing forum.

His books have sold in nearly every country in the world. He also makes personal appearances at seminars, conventions and other dental meetings.

Dr. Howard Farran has called him, "Dentistry's Number One Marketing Man." He has received accolades and endorsements from virtually every leader in the dental profession.

Mark Dilatush - President

Mark DilatushHoward Farran said of Mark, "Multitudes of dentists have benefited from the wisdom and integrity that Mark brings to every project. His thoughtfulness and sincere approach has aided scores of dentists in finding their path to greater dental success."

Mark heads our analysis/strategy department. Mark has a unique combined background in dental technology, dental practice management, practice marketing, and dental business analytics, which was built over the past 23 years in dentistry. He works very closely with Jay Ostendarp and Jane Shewman. He and his team are responsible for building client marketing plans that pose the least risk to our client marketing budgets with the highest potential return.

Mark says: "Nobody here will ever try to "sell" you anything. The analysis/strategy department spends all of its time gathering data, studying it, determining the best strategy for a client, documenting everything, and then explaining everything in detail. We will take as much time as you need or desire. This will be a ZERO pressure experience for you. We want our clients to fully understand the big picture."

Heather McCarley - Vice President of Operations

Heather McCarleyHeather comes to us with over 20 years experience in Annuity Operations with Lincoln Financial Group. There she played a large part in continuous improvements on processes, products and technology. She held corporate training positions as well as management positions throughout the organization during her tenure there. She played an important role in several major technology implementations that impacted several different departments within the organization. Her expertise in procedure writing, process improvements, management, and quality control are some of her biggest assets that she brings. She is also Six Sigma Certified allowing her to ensure processes are as efficient as possible.

In her spare time, she enjoys spending time with her family. Her kids keep her very busy with baseball and basketball practices and games and she loves every minute of it.

Lee Buzard - Vice President of Professional Relations

Lee BuzardLee Buzard, Vice President of Professional Relations, has over 19 years of hands-on marketing experience specific to the dental profession. Lee has devoted his marketing expertise working with many dental practices all over the United States and Canada to develop innovative and comprehensive marketing programs. Lee particularly excelled in applying creative marketing and advertising strategies to help practices increase their patient base, market penetration and overall production and resulting revenue. Prior to joining New Patients Inc., Mr. Buzard was, Director of Marketing and Growth at Digital Dental Strategies, Inc., where he was responsible for helping educate dentists about the importance of internet marketing for the dental practices while also developing B2B connections and agreement along with vertical and horizontal digital marketing products for the company.

During this same period of time Mr. Buzard was a featured speaker at the Madow Group. He spoke live at regional meeting in the U.S and Canada. He also presented monthly on a national teleconference call as well as one of the key note speakers at the annual Madow Powerhouse meeting in Baltimore, MD. Prior to joining DDS.com Mr. Buzard purchased and co-owned multiple dental practices, finding him driven with the dental industry and the people in it. This is where he used his marketing and management experience from the private marketing sector to market and grow the dental practices. This is why many have referred to him as a "wet fingered marketing guy." He has walked in the same dental office ownership trenches that many of his clients have. He truly understands when you say; what should I do?

Lee has extensive marketing experience, and insightful expertise which have been instrumental in developing and executing strategic marketing plans for hundreds of dentists. Mr. Buzards' talents, hands-on approach, and dental-specific know-how, coupled with the multi-disciplined abilities and knowledge of the rest of the NPI team creates a rare opportunity for you to have this depth of skill on your team to manage the entire marketing program for your practice.

In his spare time, Lee enjoys hiking, playing golf, reading, and spending quality time with his family.

Josh Jenne - Marketing Manager

Josh JenneJosh Jenne has lived in Las Vegas since 2007 and as New Patients Inc.'s marketing manager, brings a variety of knowledge to the table in the digital marketing sphere. Josh has managed multiple mediums, including lead generation, website design, social media, email marketing, print media, sales management, and company strategy.

Julie Mitchell, FAADOM - DWC Product Manager

Julie MitchellJulie is a passionate manager and coach who believes in keeping the business of dentistry simple by utilizing systems and accountability along with gentle coaching and consistent training. She has been in the dental field for 39 years, managing and coaching practices for over 20. Julie began her career in dentistry as an assistant in her hometown of Las Vegas, NV. Upon moving to New Jersey, switched her focus to the business aspect of dentistry. Julie is a lifetime member, Ambassador and Fellow of AADOM. She has a thirst for learning and enjoys sharing her passion for dentistry as a mentor for team members, encouraging each to embrace change and growth. Julie enjoys traveling, reading, and fitness. Julie has recently returned to her hometown of Las Vegas joining the team at New Patients Inc. as Product Manager for Dental Web Content.

Melissa J. Bilger - Administrative Assistant

Melissa BilgerOriginally from Redondo Beach, CA, Melissa has been in Las Vegas since 1999. She earned an Associate of Applied Arts degree from The Art Institute of Seattle in Management in Travel and Tourism. She is also close to completion of a Bachelor of Arts degree in Hotel Management. She has over 20 years of customer service experience, which has been applied at companies such as AAA and Findlay Toyota. During her time off she likes to read, write book reviews for a book blog, go to the gym, and hang out with her two dogs.

Wendy Martinez- Client Services Representative

Wendy MartinezWendy is very excited to be a part of this team! She previously worked in accounting at a law firm here in Vegas and is currently going to school for Criminal Justice. Some of her favorite things are big cups of coffee, dogs, hiking, and she is obsessed with her nieces and nephews! She definitely loves spending a lot of time with her family. She is also always interested in any volunteer events/actives and charity events in Vegas. She is always a cheerful person who likes to make people laugh.

Megan Petrie - Client Services Representative

Megan recently moved to Las Vegas from Washington state. She was previously Director of Customer Service for a high-end commercial linen company based out of Washington. Megan is very passionate about customer service and excited to be on board here at NPI! She enjoys spending time with family and friends. In her free time, she loves exploring the outdoors and sightseeing, and she is always up for an adventure! She looks forward to meeting everyone and building new relationships here in Las Vegas and especially here at NPI.

Jay Ostendarp, MBA - Senior Strategist/Advisor

Jay Ostendarp has been with New Patients, Inc. since 2006. Prior that that, he served as managing director of a small business marketing consulting firm in Charlotte, North Carolina. A former college athlete, he holds a Communications degree from the University of North Carolina in Chapel Hill, as well as an MBA from Wake Forest University.

Through his 25-year career in sales and marketing, he has developed and implemented comprehensive strategic marketing programs for small and mid-sized companies in a multitude of industries, including healthcare and dental practices, along with manufacturing, sports & entertainment, non-profit, education, the arts and more. This experience, as well as his understanding of market trends dynamics, gives him a unique ability to see the value of products and services through the eyes of the customer, and create effective marketing programs that reach their targeted audiences.

Jane Kriensky CDA, RDA - Senior Strategist/Advisor

I have worked in the dental profession for numerous years. Following a yearlong dental assisting program at Northeastern/Tufts University, I accepted a position with the Faculty Practice at Harvard University Dental School (one of the first in the United States). This position exposed me to all fields of dentistry. After leaving Harvard Dental School, I further honed my dental skills in the field of Orthodontics both in Boston and when I relocated to California. After my years of experience related to working in dental practices, I accepted a position as a Dental Assistant Instructor at a private school teaching adults as well as ROP (Regional Occupational Placement) students from the Compton/Long Beach area.

When the school closed I decided to expand my knowledge in the dental industry and accepted a position with Unitek/3M as a Training Associate. This position was multifaceted. I was instrumental in training the sales reps (120+) to effectively detail Unitek's entire line of ortho/dental products. My other roles included on-going presentations to employees related to time management, sales skills and working closely with production on the importance of quality-finished products. A bonus was being asked to team with manufacturing in the development of new innovative products still used today.

I have lived in Las Vegas since 1990. A mutual associate introduced me to the developer/owner of DW Technology (developer of the Sani-Tip). When I accepted the position with DW Technology, I was the only employee. Over the next 8 years the company grew and expanded it's employee base. In 1998 the company was sold to Dentsply and I declined relocating to Dentsply in York, PA.

Subsequent to my decision to stay in Las Vegas, a business associate introduced me to Las Vegas Institute for Advanced Dental Studies (LVI). I accepted a position as the High-Tech Specialist. My role was liaison between the attendees and the high-tech products used at LVI. I maintained on-going relationships with major dental laser companies (ADT, HOYA ConBio); and other technologies i.e., neuromuscular devices, microscopes, intra-oral cameras and CAESY.

In 2006 I returned to school and obtained my Aesthetician License, which allowed me the opportunity to broaden my knowledge to include medical aesthetic devices and work independently with manufacturer's in dental and medical.

I have been an advisor with New Patients, Inc. since 2007. Outside of work I love to travel, read (my favorite subject is anything philosophical), exercising, hiking and spending time with family and friends.

Sal Khan- Senior Advisor

Sal Khan Senior AdvisorAs a senior advisor at NPI, Sal focuses on analyzing prospective client market areas, and the competition within those areas, then offers/explains products and services to the prospective new client that make the most sense in their particular situation. Sal's work reduces risk and provides the best impact for the client's marketing dollar.

Prior to joining the NPI Team, Sal worked as a Bank Manager for Wells Fargo Bank. He is currently the Vice President for Capital K9 Association, a 501(c)(3) that provides ballistic vests and safety equipment for Police K9s across the nation. Sal enjoys spending time with family and friends, animals, traveling, hiking, camping, kayaking, and just about anything outdoors.

Terry Aley - Art Director - Client Services

Terry has won both local and national awards for his work as a graphic designer and art director. He has over 25 years experience working in advertising, marketing and graphic design, and began working with New Patients, Inc. in 2003. He is a 1989 graduate of Northwest Missouri State University, with a B.A. in Journalism, minor Graphic Communications.

Terry directs the flow of the website department, as well as works closely with clients on various print, direct mail and advertising projects.

When not at work, he enjoys creating and viewing art, writing, and vegetarian food.


Some of his awards include:

Gold Circle Award - National Collegiate Press Association
2 Silver Awards - National Mature Media Awards
3 Bronze Awards - National Mature Media Awards
4 Public Relations Society of America (PRSA) PRISM Awards
1st Place Emerald Award - Kansas Association of Health Care Communicators
3 Years in a Row - 1st Place Missouri Show-Me Excellence Awards

A partial client list includes:

John Knox Village
The New Times
Pitch Weekly
Children's Mercy Hospital
Safe & Sound Magazine
Direct AIM Magazine
1st Opportunity Magazine
Sosland Publishing
Hallmark Corp.
The Nelson-Atkins Museum
University of Missouri-Kansas City
Associated Grocers
Applebee's Restaurants
Assisted in art direction for best-selling book Men Are Such Babies

Kathy Middleton - Project Coordinator - Client Services

Kathy Middleton has worked in the design and printing field for over 30 years. Prior to joining the NPI Team, she operated her own successful graphic design company with diverse clients for over 11 years in the Pacific Northwest. Her expertise is in listening to the client to create a highly customized and winning brand for their company in a timely manner. She has earned a reputation for working expeditiously and understanding each client's short and long term needs. Kathy enjoys spending time with family.

Ziff Davis (Webmaster)
High Tech High Touch Solutions (Magazine Editor)
Seattle Parks Department
Alzheimer's Association
Pacific International Engineering
Sony Music
Tri-Med Ambulance
Coast to Coast
Marine Business International
Girl Scouts Totem Council
Integrated Health Services
Anderson Corporate Finance

Shirell Delaney - Project Coordinator - Client Services

Shirell graduated cum laude and with departmental honors from Drake University in Des Moines, Iowa, where she earned a B.A. in Journalism and Mass Communications with a major in advertising. She began her graphic design career as an ad designer at The Herald Newspaper in Bourbonnais, Illinois. During her seven years working at The Herald, she consistently won awards for her designs in the Illinois Press Association's annual advertising contest including first place for Best Overall Ad Designer.

In her 17 years as a graphic designer, Shirell has worked with clients from a myriad of businesses.

A partial client list includes:

American Heart Association
North Shore Animal League
Runaways & Other Plays (book cover design)
Millienium Skydiving (where she used to regularly skydive)
PilatuShares / Coastal Aircraft Management
Virtual Tours of Sarasota
GetAway Charter
CNG Communications
Women's Health Associates of Kankakee
Cardinal Fitness
Security Lumber
Van Drunen Landscape & Design

In addition to working with NPI's team and clients, Shirell likes to pursue digital photography and has stock photography portfolios on sites such as iStock, Dreamstime, and Fotolia. She has extensive in experience in all graphic arts programs and thrives on being creative. She always strives to give every client her best work tailored to meet their individual needs.

Shirell married her husband Randy in 2013, and they are happily raising their granddaughter together.

Sharron Swan - Web Programming, SEO & Social Media Marketing

Sharron is an innovative online marketing specialist with a special focus on mobile and 'wired' Internet. She has been a software, marketing and web development instructor for the past twelve years with Community Futures Development Corporation of Central Kootenay and Selkirk College in Castlegar, BC Canada. Sharron provides web design, mobile site design, web marketing Search Engine Optimzation and Social Media Marketing services to local and international businesses. Sharron also developed the Internet Business Technology Diploma Program, for Selkirk College and is currently the virtual instructor for this 17 course online program.

Sharron lives in the south eastern part of British Columbia Canada in a beautiful lush mountainous region and it is not uncommon for her to have bears, elk and other wildlife right outside her home office window. She loves to spend her spare time weight lifting, mountain biking and riding her motorbike.

Some of her awards include:

Conference Board of Canada Award
For the development and online delivery of the IBDE Program
(Internet Business Development for Entrepreneurs with Disabilities)
Provincial Award: Minister's Award for Excellence and Innovation (for the IBDE Program)
Featured on Global TV News for the IBDE Program
Featured in National newspapers & magazines for the IBDE Program
Selkirk College Instructor & Program Developer Merit Award
Nominated for National Award "Most Promising New Company of the Year" 2001

Jake VanHuss - Videographer, Digital Media, Video Production & Editing

Jake is an artistic entrepreneur whose specialties include visual effects, video production and editing, 3d visualization, and design. Since 2007, He has been operating his freelance business, VFXJAKE, on a local and remote basis on projects ranging from graphic and web design to interviews and promotional videos. He received his M.S. in Engineering Technology with an emphasis in Digital Media from East Tennessee State University in 2008. In addition to his work with New Patients Inc., Jake also serves as an editor, post artist, and videographer in the Digital Media Services department of East Tennessee State University's Office of eLearning, where he has provided production, design and post-production services on a variety of projects. Jake has also done contract work for StudioNow, Oregon State University, ETSU Online, and a variety of private clients.

In his spare time, Jake creates original artwork, 3d & 2d animation projects, designs, and continues to pursue his love of filmmaking by creating experimental, short, and full-length independent films.



How can I learn more?

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Order our latest book – Unlimited New Patients – Volume 3
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Dental Practice Marketing Company - Dentist  Marketing Services

New Patients, Inc. is a full service marketing company that works exclusively with dentists to market their dental practices. Our dental marketing services include: print media marketing, direct mail  marketing, dental website design, SEO (Search Engine Optimization), internet marketing, responsive  website design, Internet marketing, online marketing, Social Media Marketing (Google+, Facebook, Blog, YouTube & Twitter), radio advertising, TV marketing, dental web video marketing, dental marketing plans for dentists and radio advertising.