Online marketing is meant to boost your practice visibility and attract new patients. Depending on your ideal patient and practice goals, this can be implemented a few ways.

The most essential online asset is your dental practice website (*53% of consumers conduct online research to ensure they are making the best possible choice). Your directory listings, blogs, social media profiles, and even your direct mail campaign, ALL showcase your practice URL and encourage people to visit your website.

In some markets, a mobile responsive and modern designed website is not enough. This is where local and organic ranking comes into play. In low competition markets some practices can get away with only local ranking optimization. As the competition increases, consistent, organic ranking efforts become essential. Google is constantly changing, so your practice website needs to adapt for your dental practice to stay relevant and competitive.

A more short-term solution could be digital ads. While you’re having your new website built and optimized for ranking, launching a Google Ads campaign can have the phones ringing in less than 2 weeks. Digital ads can be less predictable in terms of quality patients, but they have proven to be quite profitable in dental markets across the US. If you’re considering digital ads, we highly suggest researching local consumer traffic and knowing the budgets of your competition before you start. Or, you can get a marketing plan from New Patients Inc, and we will tell you exactly which services you should target and how much you need to budget in order to compete.

Offline dental marketing tactics can be effective at building and supporting your practice’s new patient base. Offline marketing has been around since the dawn of dental advertising and would be considered a more aggressive approach to marketing your dental practice.

The traditional method of direct mail, to this day, has the highest predictability rate of all marketing mediums. Consumers do pay attention to direct mail, especially if they have a need for dental care or expect that they will in the near future. They are 3x more likely to open a trifold than an email.

It costs 5x more to obtain a new patient than it does to keep the ones you already have. Proper application of internal promotion is something that consistently generates small volumes of great patients.

There are two scenarios where a dentist would want to use radio or television to promote their dental practice. The first is to gain significant, short-term familiarity. The second is to continue to expand their existing promotional reach beyond their current internal, direct response (mail), and print media exposure. A thorough media and market analysis will tell you if radio or television is viable in your area.

Alternative media is any form of media that falls outside of your typical dental marketing strategy. Alternative media is great for building brand awareness and building goodwill with the community, at a reasonable cost. Examples of alternative media would be a car wrap or branded give-away items such as coffee mugs, pens, toothbrushes, and more.

Have an out-of-the-box idea? Call us first! Chances are – we’ve already done it and have a predictability score for it.

No dentist wants their staff to be pushy or to use “hard sell” tactics. And they definitely don’t want to engage in anything that could ever be construed as “bait and switch.” We will review your call management protocol at no cost or obligation and provide advice on how to get more appointments from the calls you are getting.