Boost patient volume
Online dental marketingDental websitesLocal SEO optimizationGoogle AdsDental SEOBoost patient quality
Offline dental marketingDirect mailAlternative mediaRadio and TV adsPrint mediaImprove practice operations
Software solutionsDigital dental formsPractice Control CenterOnline schedulingInsurance eligibilityReputation managementDental marketing since 1989
New Patients Inc (NPI) is a dental marketing agency that has worked only with dental practices since 1989. We run your Google Ads, local SEO, website and direct mail, help your team answer every call, and show you which marketing produced each new patient.
We mail only to the top 40% of households nearest your practice, ranked by distance, household income, credit and marketability. Nothing is spent on the rest of the market. The piece gives people a reason to choose you, and your website is there when they want to look you up before they call.
Local SEO puts you in the map results, dental SEO builds your organic rankings, and our Google Ads team manages your campaigns on call data, adjusting as the numbers come in. For Dr. Siranli in Washington DC, map optimization took about 60 days to kick in, and her ads were retooled twice on what the data showed.
Most new patients still call. Our call management training teaches your front desk to turn callers into appointments without any hard sell. After hours and on busy lines, Kate, the AI receptionist distributed by Yobi, picks up and books routine appointments into your schedule. Anything complex goes to your team.
Practice Control Center records every call to your tracking numbers. Calls are classified and rated, so your monthly report shows what is working in under 15 minutes of your time. After eight years with NPI, Dr. Ryan Shearer's new patients came from here:
From the Dr. Shearer case study. His practice doubled in revenue, staff, size and profit over those eight years.
What we run for you
We size the plan to your budget and your market, then run it. Many practices start with a website and a mailer and add pieces as the practice grows.
Online marketing that turns local searches into calls.
Offline marketing that reaches people before they search.
Front office tools and training so fewer new patients slip away.
Case files
We write up client work the way you would chart a case: the exam, the diagnosis, the treatment plan and the outcome. These three are published in full on our site.
East Berlin Smiles, Pennsylvania
Springhill Dental
Two-doctor family practice
A YiB Inc. company
Marketing that works makes the phone ring at inconvenient times. Kate, the AI receptionist distributed by Yobi, answers your practice line 24 hours a day, books routine appointments in real time and hands anything complex to your team the next morning. We sign a BAA with your practice.
Since 1989
We have spent more than 35 years testing what gets the right patients to call, in mailboxes, on search pages and on the phone. A few dates from our clients' files:
NPI starts marketing dental practices. Dentistry stays our only focus.
Dr. Cockley buys a fee-for-service practice in a small Pennsylvania town.
NPI takes over most of her marketing. Her growth turns into a steady stair step.
The dental industry loses 18% in the recession. Her practice keeps growing.
Dr. Shearer buys a practice nobody can find and starts small with NPI.
Eight years on, his practice has doubled.
NPI is a YiB Inc. company, alongside Yobi and CallSumo, pairing its marketing with AI that answers the phone.
There is never one thing which creates an end result like this. Too many dentists don't think this is possible. Not only is it possible, we have a hundred or so clients doing it!
It's been five years now and my practice is growing. I don't have to call them and figure out what they're doing all the time. I know the system's working because I see the patients coming in.
You keep us on track by holding me and the team accountable to the data which results in improved numbers.
Questions dentists ask us
NPI is a dental marketing agency. Since 1989 we have planned and run marketing only for dental practices: Google Ads, local and dental SEO, websites, direct mail, radio and TV, reputation management, call tracking and front desk call training. NPI is a YiB Inc. company, alongside Yobi, so we can also answer your calls around the clock with Kate, an AI receptionist.
It depends on your market and the services you choose. Most practices on the complete Growth Engine invest $4,000 to $8,000 a month, month to month after a 90-day implementation. Many clients start smaller, with a website and a mailer, and add pieces as the practice grows.
Some pieces work quickly and some build over months. For Dr. Siranli, map optimization and organic SEO each took about 60 days to start showing improvement, and her Google Ads improved as we retooled them on real data over the first nine months. We set those expectations before we start.
Every campaign gets its own tracking number. Practice Control Center records the calls, each call is classified, and your monthly report shows calls and new patients by source in under 15 minutes of your time.
No. Dental practices have been our only clients since 1989, so we are not learning dentistry on your budget.
Yes. We sign a business associate agreement with your practice before we handle call recordings or any patient information.
No. Kate takes after-hours calls, overflow and routine scheduling so your team can focus on the patients in front of them. Complex insurance questions and anxious callers go to your people.
Free practice analysis
Tell us about your practice and your market. A senior NPI strategist reviews it and sends back a written plan: where new patients are slipping through, which marketing we would start with for your budget, and what to expect in the first 90 days.
Prefer to talk it through? Call 866-336-8237