Dr. Cockley gets a LOT of credit for this success. NPI had a part in it, but this is a great example of a harmonious effective marketing firm/client relationship. Once we got past the approval of the initial mailer design, it was full speed ahead with everything else.
I’ve never met a more naturally giving dentist than Dr. Cockley. She and her team travel all around the world on mission trips, helping the less fortunate. She is constantly working to elevate everyone who works for her. Even the décor and the calming tone she sets in her office comes naturally, from a place of giving. She and her team have done 5 mission trips. Two to Vietnam, two to Belize, and this year to Zambia.
There is never one thing which creates an end result like this. Too many dentists don’t think this is possible. Not only is it possible, we have a hundred or so clients doing it! Not exactly like Dr. Cockley of course, but in their own city, their own way, with their own assets and their own challenges.