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Online Dental Marketing Company
What is Online Marketing?
Online marketing is a passive. You create something (for example, your website) that you hope will interest your market and you put it online. It sits there and waits for someone to land on it. If you drive people to your site, with properly executed SEO tactics combined with a properly researched and targeted PPC dental ad campaigns, you are almost guaranteed to have your website displayed in search engine results. The catch is, the consumer must already be searching for your services and you are merely displaying your ‘store front’ for them to find.
Online Marketing is Only Half of the Equation
When it comes to marketing your dental practice, online marketing is just one half of a well balanced and effective marketing technique. A properly executed online marketing strategy involves more than just an active presence on social media, a beautiful user-friendly website with properly implemented SEO tactics or a targeted pay-per-click campaign. To reach your maximum potential of attracting high-quality patients, you require a coordinated effort in all areas of your marketing. At New Patients Inc we understand this; after 30 years of exclusively providing dental marketing services, we have developed proven marketing methods to achieve this.
Benefits of Having New Patients Inc Manage Your Online Marketing
In order to receive the greatest return from your dental office marketing, you need to ensure that online marketing efforts are coordinated with your offline marketing tactics. NPI understands how to ensure your PPC campaigns are coordinated with your offline marketing such as, direct mail (YES – done correctly, this is still one of the MOST effective methods of marketing) and are coordinated with the information found on your website.
When you work with NPI to market your dental practice you do not just hire a dental marketing expert, but rather you join a team that will have all your marketing efforts pointed in the same direction. This will leave you time to take care of patients!