Direct Mail for Dentists.
Proven, Reliable, Cost-Effective, Lasting
Dental Direct Mail
Why Do I Keep Hearing Good Things About NPI’s Direct Mail?
There are about a thousand ways to implement your dental office’s direct mail improperly, and precious few ways to implement it so that you consistently generate positive returns.
We’ve been assembling a library of things that work and things that don’t work since 1989.
A culmination of doggedly determined and consistent testing over more than two decades.
The Way NPI Does Direct Mail is Successful in 96% of the US and Canadian Markets
This is by far the highest predictability index of all external promotion mediums. Online, offline, everything. Wouldn’t you choose an external promotion medium that has a 96% chance of working? So do a lot of dentists. That’s probably why you hear so much about our dental direct mail campaigns.
So What’s the Big Deal About NPI’s Mail Campaigns?
Since 1989, the tested variables within our mail campaigns are: size, fold, colors, fonts, borders, word densities, subheads, subordinate subhead text, paper stock, cover designs, offers, demographic targeting variables, target volume, impressions per target, deployment timing, and the all-important – deployment volumes.
We wish we could tell you it was our award-winning designers (which we have), or our finite targeting methods (which we do), but really, the outstanding results are simply due to dogged, determined, and consistent testing for more than two decades.
The offline promotion medium secret your colleagues don’t want you to know.
What Types of Dental Direct Mail Does NPI Do?
Postcards to the middle 40% of your market, brochure type mailers to the top 40% of your market, or 8-page magazines to the top 20% of your market, depending on the type of patient you’re after.
What Do I Do Now?
If you are interested in a direct mail campaign or an overall marketing plan for your practice, click here. Complete the online practice intake of questions. We will get back to you promptly with our thoughts/recommendations.