Since 1989, the tested variables within our mail campaigns are: size, fold, colors, fonts, borders, word densities, subheads, subordinate subhead text, paper stock, cover designs, offers, demographic targeting variables, target volume, impressions per target, deployment timing, and the all-important – deployment volumes.
We wish we could tell you it was our award-winning designers (which we have), or our finite targeting methods (which we do), but really, the outstanding results are simply due to dogged, determined, and consistent testing for more than two decades.
What Types of Dental Direct Mail Does NPI Do?
Postcards to the middle 40% of your market, brochure type mailers to the top 40% of your market, or 8-page magazines to the top 20% of your market, depending on the type of patient you’re after.
What Do I Do Now?
If you are interested in a direct mail campaign or an overall marketing plan for your practice, click here. Complete the online practice intake of questions. We will get back to you promptly with our thoughts/recommendations.