Signage
Who it’s for: dentists of all types
Pros: provide returns on your investment for years
Cons: none!
Signs serve a least two purposes. The first is obvious; to let people who are already looking for you know where you are. The second is less obvious but important; to remind people who aren’t looking for you that they need to see a dentist, and that a dentist exists at this location. You win either way.
Signs are your silent salesmen. They are on duty 24 hours a day, seven days a week. They usually pay for themselves rather quickly, last for many years and, once paid for, continue to add to your bottom line.
Signs are very much like billboards: when designing them, you need to follow a set of rules to ensure they’re effective. The essential ingredients for a practice sign, in order of importance, are:
- The practice name
- The practice URL
- The practice phone number
IF you have room, you can include your logo. Anything else will probably just take up valuable space and add distracting clutter. One last tip… make sure you describe your practice in a way that makes sense to the general public.
Acronyms like DDS and DMD are NOT widely understood. Use words like ‘’dentist,’ ‘dental care,’ ‘dental practice,’ and ‘dentistry’ to describe what you do in ways that resonate with consumers.
Here are some samples of good signage:
You may also want to include some interior signage. Here is a good example of an in-office poster:
Signage can also include window displays. Take a look at the very effective window displays of Atlanta dentist Dr. Peter Boulden and St. Louis dentist Dr. Chris Hill:
