At NPI, we grow practices. These are some cases studies of our successes.
Dental Marketing Case Studies
Our dental marketing case studies show how we have helped clients grow their practices.
Each practice was faced with unique challenges that we helped them to overcome.
As a result, we have seen practices that have doubled their bottom-line profits, dentists achieving optimal work-life balances and new patient numbers increasing month over month.
Dr. Siranli had recently expanded her practice and was looking to increase patient volume with a focus on prosthodontic treatments. Her upscale practice is located in a business section of Washington DC.
Designed an optimized website that matched the standards of Dr. Siranli’s practice, as well as, providing SEO, PPC and social media marketing.
Patient numbers and revenues started to increase month over month.
Drs. Sheron wanted to increase their new patient volume with good quality new patients, however, they are located in a competitive market and have never budgeted for marketing.
Created an offline/online budget, focused our marketing efforts on attracting quality patients, and built an SEO optimized website. We implemented online software for patient scheduling, review & reputation management.
Their new patient volume increased along with revenues, while maintaining the same work hours (important for doctors with families). All of this equals less stress for the doctors!
Woburn Dental Associates
Dr. Henkel is operating a fee for service practice in a competitive Boston suburb. He had spent several years working with different marketing companies simultaneously, which led to frustration trying to effectively manage different marketing techniques. At the end of the day, he wanted to attract higher quality new patients.
We brought all of Dr. Henkel’s marketing efforts under one roof, which allowed us to effectively coordinate and focus his marketing efforts. We created an appropriate online/offline budget, focused on delivering the right message, built an SEO optimized website, utilized online scheduling, review and reputation management software.
Dr. Henkel’s practice grew to the point that it now requires two doctors and operates mostly as a FFS dental practice in the suburbs of Boston!
Dr. Lori Cockley
Dr. Cockley purchased a fee for service practice in a quiet, lazy, semi-suburban town in Pennsylvania, in 2002. As with all practice purchases, there is a period of time before existing patients trust the new dentist and accept new treatment. By 2006 she realized she needed to grow the practice, to keep up with the debt caused by the purchase.
We worked within Dr. Cockley’s budget to create an effective direct mail campaign, build an optimized website, direct and produce First Impression Videos™ (on the website and in social media) to familiarize the patients with their ‘new doctor’, and implement online scheduling software.
- Dr. Cockley and her team produce and collect in the top 1% of all solo owned practices.
- The practice has a 100% Fee For Service model.
- They work with patients just three days a week.
- She and her team have four day weekends.
- The doctor has ample time with family, pursue other business interests and continue with her dental education.
Dr. Ryan Shearer
How does a dentist buy a practice, cover the debt, create relationships with all those patients, AND GROW the practice? This was the reality Dr. Shearer faced when he purchased his practice in 2011. As a young new practice owner, he didn’t know what he didn’t know.
Start small. Stay consistent. Build success on top of success over time. Stay within budget. We helped Dr. Shearer develop a marketing plan based upon his budget that allowed his practice to grow and as it grew he was able to allocate more resources to marketing. Our primary focus was on attracting high quality new patients, so we focused his resources on tested proven methods known to attract this demographic.
Practice size, staff, top line revenues, and bottom line profits have doubled.