Marketing Spend – Results Dashboard
What Do Dentists Want To Know About Their Marketing?
Amazingly, most dentist don’t want to know how to craft a message, create a design, or deal with the many mundane details of orchestrating an effective coordinated marketing strategy.
What they DO want is:
- Is my marketing firm doing a good job?
- Are new patients calling my practice?
- Are new patients scheduling online?
- Are we (the team) answering the phones when a new patient calls our office?
- Is my team able to convert all of the opportunities within the new patient call volume?
- Am I missing any calls from new patients?
And, dentists want to be able to assess all of this in less than 2 minutes per day.
Client Result Dashboard – Examples
Call Logs – Your Daily View:
Everything you need to track patient calls in this easy-to-read dashboard.
Your Executive View:
Want to dive deeper into your analytics? We’ve got you covered with detailed reports.
Summary
If you are still relying on asking your patients how they found your practice, you are making really important future business marketing decisions, based on erroneous data.
As more and more dental practices adopt multi-channel marketing plans (paid online, organic, social, offline, etc.), remembering what first attracted the new patient becomes more and more difficult for your patients to remember.
Proper and simple marketing result monitoring gives dentists the ability to make the right business decisions based on REAL data in real time. All of this is good for any dentist anywhere.