If you are still relying on asking your patients how they found your practice, you are making really important future business marketing decisions, based on erroneous data.
As more and more dental practices adopt multi-channel marketing plans (paid online, organic, social, offline, etc.), remembering what first attracted the new patient becomes more and more difficult for your patients to remember.
Proper and simple marketing result monitoring gives dentists the ability to make the right business decisions based on REAL data in real time. All of this is good for any dentist anywhere.