New Patients Inc blog
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Dental marketing insights from 35+ years of growing practices.
5 Dental Website SEO Secrets to Improve Your Search Rankings
Search Engine Optimization, popularly called SEO, can be a bit confusing and technical for dentists. While there are actually some technical aspects t
Types of Dental Ads in 2022
This is an interesting time for dentistry. It’s a time of change. But there is one thing that will never change, and that’s the need to advertise your
SEO For Dentists in 2022
If you are a dentist looking for an edge in your local area, there’s no better way to do it than with the help of search engine optimization. The key
What’s New at New Patients, Inc?
Every so often we like to update everyone on what’s going on at our favorite dental marketing company – New Patients Inc.
Dental Marketing Deceptions
The objective of this guide is to prepare you, the dentist. I want to save you time and stress when finding the right marketing firm for your practice
Digital Forms - Get High Tech For 169 Bucks
In this podcast, our Founder Howie Horrocks, and CEO, Mark Dilatush, discuss the new high tech that you can get for 169 bucks a month, with integrated
The Best Offers to Put in Your Marketing | New patients INC.
Our Founder Howie Horrocks and CEO Mark Dilatush discuss the best offers to include in your marketing campaign in this podcast.
7 Mistakes Dentists Make with Google Ads ™
Google ads can be great for increasing new patients and boosting sales and revenue when done correctly. However, we have observed that most of the den
NPI Practice Control Center Evolution for Better Dental Marketing
In this podcast, our Founder, Howie Horrocks and CEO, Mark Dilatush, discuss the intricacies of the NPI Practice Control Center™.
Top 10 Essential Characteristics That Make A Great Dental Website
The world has gone digital, and you have to upgrade with the changing times. Back in the day, patients searched phonebooks to find the contact details
Dental Marketing Mastery #147 - Chasm Opportunity Ahead
In this podcast, our Founder Howie Horrocks and President Mark Dilatush discussed the impact of the COVID 19 scourge on dental practices, and the perf
Dental Practice Management - Prepare for October Now!
Now is the time to start preparing for October – failure to do so will leave you caught off guard and scrambling. Many of you know that when it comes
Dental Marketing Audiobook: Unlimited New Patients - Volume 3
We are pleased to announce the release of our audiobook: New Patients Unlimited – Volume 3!
COVID Impact & Rebound Plan
Today, Mark & Howie discuss how best to manage your marketing during the COVID-19 pandemic. They will talk about which marketing campaigns should be p
What You Need to Do Right Now
In this podcast, Mark & Howie discuss what you can do now to help increase your new patient capacity when you practice reopens. Taking the time now to
WPO Website – What Is Web Presence Optimization? - New Patients
In our latest podcast, Mark & Howie dive into the data around web presence optimization and why a website built about this data is more effective than
Dental Office Signs | Low Risk Dental Marketing Mediums
Who it’s for: dentists of all typesPros: provide returns on your investment for yearsCons: none!
Dental Practice Attributes - How to Get New Patients
In part one of our blog series on dental practice marketability, we discussed what makes your practice attractive to the consumer and the damage that
Dental Marketing Tips - What Attracts the Dental Consumer?
In our two-part blog posting series, we are going to discuss what makes your practice attractive to the consumer. In the first part of our blog series
Competitive Dental Marketing Strategies to Compete in Saturated Market
Is the competition around your dental practice too thick? Is it difficult to consistently attract the type of patients you want?
Billboard Dental Advertising and Yellow Page Marketing
In our third and final posting in our series on high-risk marketing mediums, we will be reviewing the use of billboards and Yellow page ads for dental
Digital Marketing Metrics Stop You From Flying Blind
Can you accurately track which phone call is the result of which marketing effort?
Dental TV Commercials are a High-Risk Dental Marketing Ads Medium
Part two of our blog series on high-risk marketing mediums covers television. Similar to what we discussed during the first blog posting of this serie
Dental Radio Commercial Ads - Radio as an Dental Marketing Medium
This is the first in a three-part blog series on the topic of high-risk marketing mediums. The dental marketing mediums that fall into the high-risk c
Online Dental Reputation Management | Learn What To Do
**Full Disclosure** We (NPI) have a product called NPI Crusader ™ which handles this aspect of our client marketing plans. What follows is not a sales
Top Marketing Habits of Highly Successful Dentists
In this podcast, Mark & Howie discuss what separates the most wildly, successful dentists from the dentists who are just…there. The more successful de
Dental Practice Embezzlement - Are you at risk?
It may be hard to believe, but three out of five dental practices will experience some form of dental fraud or embezzlement. Dealing with theft, espec
Print Media Dental Marketing - Newspaper, Newsletter, Magazine Ads
Print media can mean almost anything that is physically held and read by consumers near your dental practice. Newspapers and magazines are likely the
Fanning the Flames – Dental Insurance Participation
Howie and Mark discuss dental insurance and what it really means to a dental practice. There are times when insurance participation makes sense. And t
Dental Marketing Strategy - Internal Marketing for Dentists
As part of your dental marketing strategy, there are multiple marketing mediums that can be utilized when it comes to promoting your dental practice.
6 Steps to Creating a Winning Dental Social Media Marketing Strategy
You know that your business should be present and engaged on social media, but how do you know what to post? More importantly, how do you know if what
3 Dental Media Marketing Ideas That Should Never Be Considered
With the vast array of mass marketing media options to choose from, there are some that should never be used. Here is our list of 3 media options that
Dental Marketing Budget | Dental Marketing Cost & Budget Allocation
Finding the balance between mediums with different risk levels and knowing when to pull each one into your marketing mix can be confusing. So, we want
Dental Marketing Experts Discuss Fee For Service Dental Offices
In our latest podcast, dental marketing experts Mark and Howie discuss how to achieve a fee-for-service dental practice. If you listen to insurance co
Dental Marketing Budget: Best Practices to Allocate Marketing Budget
The formula to determine your dental marketing budget range is pretty simple, isn’t it? All you need is a dollar-store calculator to figure it out. He
Dentist to Population Ratio that Determines the Success of Your Clinic
It’s the dentist to population ratio in your area. This is the number of dentists serving the number of humans in any particular area. The national av
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