“We took over a practice from a retiring doctor in late 2006. One of our challenges was to earn the trust of the people in the community. We hired New Patients Inc. to help us. We started with a mail campaign and some other projects. At first I wasn’t too sure how the designs, deployment and the overall marketing plan would go. I thought my ideas were better! Well, I was wrong. I followed NPI’s advice and in a very short time our office was filled with good new patients.
It is now 2018 and we are still happy NPI clients. My advice to colleagues: get NPI on your team, listen to them and market like crazy.
I was having a hard time developing and projecting the right image for my new practice and keeping consistent new patients seeking comprehensive quality dental care. I needed a defined marketing program instead of the hit-or-miss one currently in place.
I called New Patients Inc. and we started with a direct mail campaign and some internal marketing. At first I was very skeptical and fought Howie and Mark all of the way about the design. I was looking for razzle dazzle and this had a homey look to it.
What was with the goofball family on the front cover? They assured me that ‘we know what we are doing’ and ‘you don’t have to like it, you’re not our target’ and ‘trust us,’ so I did.
My office was swamped!!! We saw 80 new patients in seven weeks. The phone still hasn’t stopped ringing. We have April, May and a good bit of June filled with new patient appointments, at last count 170 seen or scheduled new patients since the mailer, but the calls haven’t tapered off yet so my count keeps changing. I had to hire another full time assistant this week. I have gotten calls from people who haven’t seen a dentist in 20-30 years.
What the heck was IN that mailer?
All I know is that the patients love it. Maybe these NPI guys do know a thing or two after all.”