The Treatment Outcome
The website was built, the local optimization took about 60 days to kick in, the web position optimization took about 60 days to begin showing improvement. The Google Ad campaign and optimization started, stopped, then started again. About 3 months after we started her campaign, we noticed opportunities in the data, so we retooled the campaigns and restarted them.
This took us to months 8 and 9 when again, we noticed another opportunity in the data. The new patient numbers were improving every month, but there was a LOT of capacity to fill (treatment rooms, filling the first 2 GP schedules, then filling the 3rd GP schedule and all the new treatment rooms), so the Google Ad budget was doubled. Guess what happened? You got it. Even more new patients!
Optimization is an incredible thing to watch.